CyberNews case study
The CyberNews YouTube channel delivers the latest insights and trends in cybersecurity and technology. Its commitment to high-quality, engaging videos has made it a go-to resource for anyone interested in staying informed about the rapidly changing tech world.
CyberNews is available via nine separate YouTube channels, covering six different languages. CyberNews uses Happy Scribe’s AI-powered and expert-reviewed foreign subtitles and transcriptions to deliver content daily on these channels.
“We ́re happy about the quality of the subtitles from Happy Scribe and the speed as well. It's actually rather fast, it rarely takes longer than a day and that's great for us!”
As a rapidly growing channel, CyberNews had a goal to extend its influence beyond English-speaking audiences to tap into the vast opportunities presented by global markets.
CyberNews wanted to create and deliver content that not only resonated with local interests but also responded to local trends and matched the tastes of viewers in each of the six separate regions they had channels available in. With this in mind, CyberNews carefully crafted content to meet these requirements and developed a production workflow that ensured video production could happen at scale.
The next step was to find a partner that could provide:
High-quality subtitles in foreign languages, and
Accurate English transcriptions that were to be used as the basis for dubbing scripts.
“With just an English channel we were missing out on business opportunities. We want a brand that's recognized worldwide and caters specifically to local audiences around the world.”
For CyberNews, quality is paramount. Many of their viewers watch videos in silent mode, relying on subtitles to engage with the content. If the subtitles aren't top-notch, viewers struggle to understand and interact with the videos, directly affecting how people perceive the Cybernews brand.
CyberNews needed nothing less than high quality subtitles!
CyberNews chose Happy Scribe’s AI-powered media localization services to meet their multilingual content needs. This decision was driven by Happy Scribe’s provision of:
High quality subtitles and transcripts, that leverage the speed of AI combined with the expertise of native linguists;
An intuitive platform that allows CyberNews to manage their localization projects;
Fast turnaround time—typically within a day—which lets CyberNews publish their content consistently and on time.
And the results? Increased reach, increased revenue and the creation of an outstanding global brand!
A global audience and brand: By localizing content into five additional languages, CyberNews has significantly expanded its audience, making its content accessible to non-English speakers and fostering international recognition.
Consistent revenue growth: The localized YouTube channels have shown constant growth, reaching more viewers and increasing engagement in various regions. CyberNews now has over 270K subscribers worldwide.
Improved workflow: The integration of Happy Scribe into CyberNews' content production process has streamlined their workflow, saving time and resources while maintaining high-quality output.
Happy Scribe has contributed to CyberNews' successful expansion into global markets. The reliable, high-quality media localization services have helped CyberNews to maintain its professional standards while reaching a broader audience. As CyberNews continues to grow, they look forward to further collaborations with Happy Scribe to find new global opportunities!
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