Out now with our GMA cover story celebrating small business Saturday and the big impact on local stores and smaller brands. Since American Express founded the holiday 13 years ago, customers have spent nearly $184 billion at small businesses. Research shows for every one of those dollars, $0.68 stays in the community, and that has a potential to make a.

Major change. It's a celebration of small businesses nationwide. What are we.

Talking about today? Candles, and why you should be shopping for candles this.

Holiday season. According to American Express, 88 % of small business owners say now more than ever, they need the support of customers in their community. Skinnews is a growing beauty brand inspired by West African beauty practices.

It represents home and represents familiarity in a space that for a long time they haven't seen things like shade, water-based products, or cocoa butter-based products in the.

Luxury beauty space. Immigrating to the United States from Nigeria on her own, she was 16. Ceo and founder, Ezené Eronia launched the business in honor of her mother. She loves.

Watching me stand in my truth, and we built something from an idea into a full-fledged business, yes.

And with a goal of making travel easy, the brand, Cadence, creates organized and reusable travel capsules.

This is the Cadence capsule system. So they are magnetic, refillable travel containers at the core. They are completely leak-proof. Again, magnetic, easy to use. There's no right angles or edges, so really easy to fill, easy to clean, and incredibly modular and flexible. So we have customizable labels.

At the heart of Miami and coconut Grove is restaurant and wine store, Cruz Kitchen. Co-founder Josh Hackler, starting the business at the peak of the pandemic in 2020.

We started just really very organically doing a lot of takeout and sidewalk seating, and then just very grassroots. I had a little bucket of natural wine, a little speaker on the sidewalk.

It's a big weekend for shops like Hacklers. In fact, more than half of small business owners anticipate small business Saturday will make a significant contribution to their overall holiday sales this year.

The more focus and spotlight that we can shine on small businesses like us, the better. People need to know real stories of real people doing real things.

And we do.

Love small business and small business owners say they're working harder than ever to find unique ways to attract customers. And it looks like it actually is paying off with 50 % of people saying that they are going to shop small this year. I want those travel capsules. Those look amazing. We travel quite a bit. We do not. There's still time left today to make it all happen. Exactly.

Well, hey there, GMA fans, Robin Roberts here. Thanks for checking out our YouTube channel. Lots of great stuff here, so go on, click the subscribe button right over here to get more of awesome videos and content from GMA every day, anytime. We thank you for watching and we'll see you in the morning on GMA.