After a week of general election campaigning here in the UK, all parties are out again this weekend vying for support. Richie Sunak has pledged to give 30 towns across the UK £20 million each if the Conservatives are re-elected, while Labor vowed to boost employment and increase support for people with long-term illness. Meanwhile, the Liberal Democrats have promised to make 10 Premier League games available on free-to-air TV per season. Our political correspondent, Ionie Wells, reports.

Cheers, change, and cheesy grins. Labor are hoping to show a positive front today with...

The launch of the bus, Angela's bus. Doesn't it look fantastic?

After their campaign was a little derailed this week by internal fall out over whether Diane Abbott could run as a Labor candidate. Sakeer Starmer clarified yesterday she was free to stand.

Well, I dealt with that issue yesterday. Today is about taking our argument to the country and getting people back to work. There are millions of people who aren't in work, who are on benefits, who desperately want the dignity and respect of being back to work. We're putting our plan on the table to reform a job centers so that they can actually be places that support people back into work.

The Conservatives are also trying to refocus this weekend after another former Tauri MP said they were switching their allegiance to labor. That's what we're going to stop. Richie Sunak's pitch to stop others following was a promise invest £20 million in 30 towns. The majority are seats currently held by the Conservatives, but he denied the choice was political.

I'm not going to make any apology for supporting towns. It's where the majority of people live. They were neglected for decades under previous Labor governments. We're in Teeside today. It's a great example of a place that we focused on as a government. People can see the change in the communities that's happened. I want to make sure we spread that type of opportunity and pride right across the country.

The liberal Democrat leader, Sared Davy, says he's taking today to care for his son who has severe disabilities. His campaign, though, are out touring the South Coast. Their pledge today is to change the law to force the Premier League to show 10 games per season on free-to-air television, criticizing the rising cost of season tickets and subscription channels. Champions again. There are still weeks to go of this campaign, but all parties hope these pledges will help them be victorious. On the fourth of July. Iony Wells, BBC News.

Well, let's speak to our correspondence Jess Parker, who's traveling with the Conservatives Richie Sunak today. Where have you been, Jess?

Focused on. Yes. Good afternoon. I am on the conservative battle bus. It's on its inaugural campaign journey. If there's a little bit of confusion, because of course, myself and other reporters have been on reporting from busses since the campaign began. That was on a different bus. We didn't have conservative branding, didn't have the Prime Minister on board. But we are now on the officially branded bus that was launched earlier today in red car, and we're continuing to travel across the northeast. Just to give you a sense of this bus, the camera will kindly do a little pan for you. This is BBC producer Jack, and then down the aisle there, there are other reporters from different broadcasters, from newspapers as well. Of course, the idea is that you get to follow the campaign, you get to in relatively close proximity to the Prime Minister, potentially lob a few questions at him as well. And earlier on in a media huddle, reporters were asking the Prime Minister various questions. One of them was about the fact that the Tories campaign so far has mainly seen the Prime Minister, not exclusively, but mainly see the Prime Minister heading to conservative held seats, seats that were won by the Tories in the last election, playing into this idea that because of Labour's substantial poll lead, although for the usual caveats are polls apply, and that all the Conservatives are pursuing a more defensive strategy, a core vote strategy.

Rishi Sunak insisted when he was talking to us that he was traveling right across the country. Right across the country. Of course, we are in the relatively early stages of this campaign so far. But as we head on for the rest of the campaigning today across the North East, of course, we will continue to track the movements of the Prime Minister.

Thank you, Jess. If we'd spoken earlier, I could have told you the best place to get an ice cream in red car. We'll have to compare. I'll give you some travel tips while you're there. Jess Parker, thank you. Our correspondence traveling on the conservative Battle bus today.