For a decade, all of the New York Times journalists, all these people attacked largely Indian, Chinese, Korean, largely Asian tech populations as being white male, privileged, when they were actually the privileged white males. They're putting it in the news feed, right? Why? Why are they putting these words in the news feed? Because if you look at their stock price, they had gotten crushed up to here, and they started putting these extremely inflammatory words in there, and their traffic started to come back up. And the big thing for them was in 2016, when Trump got elected, there was something called the Trump Bump, and their stock price zoomed as they defended democracy against the next Hitler. Owens, the New York Times, needed to make money, and so he decided to change the narrative, to change the script, because they're like the chief screenwriters of the whole.