Co-Founder of Glamnetic Reveals $400,000 Mistake...
Chew on This - Digestable DTC Content
- 150 views
- 2 months ago
- 51:07
In S4 E1 of Chew on This, Ron and Ash sit down with Kevin Gould, Co-Founder of Glamnetic, as he shares his entrepreneurial journey from starting Beautycon to co-founding Glamnetic. He discusses the challenges faced during the pandemic and the importance of influencer marketing and community building. Kevin also emphasizes the significance of analyzing marketing campaign success and managing separate teams for different ventures while also sharing learnings between them. He highlights how collaborations and cross-promotions between brands are key strategies for growth, and how building unique value propositions and brand loyalty over time, along with thoughtful product development and retail distribution strategies, are essential for long-term success in the beauty industry. 💅 Kevin reveals a costly mistake of launching a collagen water that “tasted horrific” and emphasizes the importance of listening to feedback before launching new products. 💰 He believes that the future of his business lies in acquiring and scaling beauty brands, as well as buying and holding cash flow-generating businesses. 📈 Kevin highlights the importance of staying curious and humble in the ever-changing landscape of e-commerce, emphasizing that adapting to platform shifts is crucial for success. 🗣️ Kevin utilizes voice memos for recruitment and encourages small brands to leverage DMs for prospecting and community building. 📊 He shares his approach to measuring the success of in-person events, focusing on brand activation and word-of-mouth marketing. 0:00 - Intro. 2:05 - Kevin starting BeautyCon. 4:21 - The inception of Glamnetic. 6:29 - Challenges during the pandemic. 10:01 - Influencer marketing and community building. 13:10 - Analyzing the success of marketing campaigns through various channels. 17:07 - Managing separate teams for different ventures and shared learnings. 20:02 - Collaborations and cross-promotions between brands. 22:05 - Building unique value propositions and brand loyalty. 23:26 - Product development strategies and considerations for retail distribution. 25:13 - Taking feedback from the community for retail success. 28:06 - Collaboration with retailers for exclusivity. 29:18 - Impactful communication with customers. 30:08 - Building community through exclusive discounts. 31:01 - Working with Gorgias for ticket sales strategies. 33:00 - In-person events for brand awareness. 34:04 - Brand activation through unique experiences. 36:00 - Marketing strategies and budget allocation. 38:02 - Kevin reflects on past mistakes and lessons. 40:02 - Organic growth on TikTok and challenges with TikTok Shop. 49:53 - Final chews. Sponsored by: 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ 💅 Glamnetic: https://www.glamnetic.com/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc
CRO is a Stupid Metric - Here's Why...
Chew on This - Digestable DTC Content
- 150 views
- 2 months ago
- 49:56
💰 Intelligems - The Ultimate Profit Optimization Tool 🔗 https://www.intelligems.io/ In this special edition of Chew on CRO, Ron and Ash are joined by Drew Marconi, CEO of Intelligems, as he challenges the traditional focus on Conversion Rate Optimization (CRO) as the sole metric for success in marketing. Their conversation emphasizes the importance of understanding profit margins, cost structures, and customer behavior to optimize marketing strategies effectively. By analyzing metrics like contribution margin and profit per visitor, marketers can make informed decisions to improve profitability. Drew highlights the significance of testing different strategies, such as adjusting pricing and offers, to enhance overall business performance. Simplifying testing processes and utilizing AI tools can help marketers make data-driven decisions to achieve their business goals efficiently. 📈 CRO is a vanity metric; profit is sanity. Focusing solely on conversion rate can lead to a loss of profitability. 💰 Prioritize profit per visitor over revenue. Understanding how different offers and pricing strategies impact profit margin is key. 🧪 Don’t be afraid to run tests that may lower conversion rate. The gains in profit might outweigh the conversion drop. 🎯 Segment your traffic and personalize experiences. Tailor landing pages, offers, and creatives based on user behavior and source. 🚀 Test often and make bold changes. Early-stage brands should focus on big swings, while established brands can experiment with smaller tweaks. 0:00 - Intro. 3:00 - Understanding profit margins and conversion rates. 6:15 - Testing different strategies to optimize profitability. 7:12 - A focus on metrics like contribution margin and profit per visitor to make informed marketing decisions. 10:50 - Understanding cost structures and profitability for effective marketing strategies. 13:56 - Analyzing COGS to determine profit margins and customer acquisition costs. 16:03 - Testing different strategies beyond the norm. 19:04 - Testing pricing strategies. 21:08 - Simplifying testing processes. 23:23 - Profit margins and cost structures in marketing strategies. 24:12 - Analyzing metrics to help make informed marketing decisions. 25:08 - Adjusting pricing and offers. 33:08 - Traffic segmentation for improved conversion rates. 35:06 - Personalization and targeting specific segments. 39:03 - Testing different ad variations. 48:52 - Final chews. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc
How to Optimize YOUR Website to Increase CVR!
Chew on This - Digestable DTC Content
- 140 views
- 2 months ago
- 27:51
In this episode of Chew on CRO, Ron, Ash, and Ned delve into various aspects of Conversion Rate Optimization. It emphasizes the importance of mobile navigation, specifically the hamburger menu, how implementing visual carousel navigation can streamline the user experience and improve conversion rates, and how prioritizing bestsellers and popular items, along with utilizing scarcity tactics and value propositions, can significantly boost conversion rates. They also discuss how educating users on product benefits, such as lifetime warranties, can enhance trust and user experience. Overall, they focus on how improving navigation, showcasing popular items, and emphasizing product benefits are key strategies to optimize conversion rates effectively. 🧭 Optimize Your Navigation: Focus on navigation as it has a bigger impact than hero images. 🏆 Use Value Proposition Iconography: Clearly communicate your brand’s value proposition through iconography to educate new users. 🖱️ Implement Sticky Add to Cart: Consider sticky add-to-cart functionality for PDPs with long scrolling content to improve user experience. 🧠 Understand User Behavior: Analyze data and understand user behavior to create targeted tests that resonate with your audience. 🗣️ Talk to Your Customers: Conduct regular customer interviews to gather feedback and identify areas for improvement. 0:00 - Intro. 1:43 - Hamburger menus on mobile sites. 3:18 - Visual carousel navigation on mobile sites. 6:50 - Improving navigation on collection and product pages. 8:03 - Prioritizing bestsellers and popular items. 11:35 - Utilizing scarcity tactics and value propositions. 13:18 - Educating users on product benefits. 14:32 - Engaging with friends or family to refine your product pitch. 15:05 - Utilizing customer feedback to identify key brand strengths. 16:00 - Talking to customers to enhance the virtual buying experience. 17:02 - Data-driven strategies in conversion optimization. 18:00 - Sticky add-to-cart functionality on mobile devices. 19:43 - Tailoring website content based on consumer behavior and preferences. 22:02 - Considering user engagement metrics to improve site performance. 23:27 - Simplifying website content and ensuring key value propositions are easily visible. 25:23 - Analyzing engagement time metrics. 26:51 - Final chews. Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/ Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc
How to BOOST Subscriber Conversion Rates!
Chew on This - Digestable DTC Content
- 130 views
- 2 months ago
- 42:14
In EP. 5 of Chew on This: Retention & Subscription Powered by Stay Ai, Gina sits down with Amanda Liew Hill from First Day to discuss the importance of running tests, analyzing results, and making informed decisions before deploying changes. The focus is on increasing subscriber conversion rates, enhancing customer experience through tests like mystery gifts, and learning from failed tests to adjust strategies effectively. Their conversation emphasizes the significance of monitoring customer behaviors, adjusting marketing strategies, and utilizing triggers for customer retention. 🧪 First Day uses rigorous testing to understand customer behavior and make informed decisions about their subscription program. 🎁 A mystery gift promotion was successful in increasing reorder rates, but a larger gift with a higher value did not yield the same results, highlighting the importance of careful cost analysis. 💳 A test aimed at preventing passive churn by alerting customers about expiring credit cards backfired, emphasizing the need to be mindful of how communication impacts customer decisions. 💬 Customer surveys provide valuable insights, such as the objection to subscriptions, which can be leveraged to tailor messaging and improve conversion rates. 🏆 First Day’s success despite being a bootstrapped company underscores the importance of intentional experimentation and data-driven decision-making. 0:00 - Intro. 4:01 - Launching a new line of probiotic products at First Day. 6:04 - Discussing the role and mission of First Day in targeting health crises. 9:56 - Focusing on increasing subscriber conversion rates and second orders. 11:10 - Utilizing a mystery gift test to enhance customer experience. 14:17 - Importance of testing and analyzing the full cost of promotions. 16:02 - Learning from failed tests and adjusting strategies accordingly. 17:47 - Monitoring customer behaviors and adjusting marketing strategies. 20:05 - Using triggers to alert about expiring credit cards for customer retention. 25:11 - Discovering customers' objection to subscriptions. 26:05 - Using customer objections in copywriting tests. 28:07 - Testing customer objections to improve copy. 31:35 - Optimizing cancellation survey instead of removing options. 39:13 - Utilizing cognitive bias of loss aversion in explaining benefits. 40:05 - Using customer feedback creatively, like on the cancellation button. 41:03 - Final chew. 🩷 Stay Ai - Supercharge growth with Stay Ai, the next gen subscription app for Shopify brands that are serious about growth and performance! Designed by and for marketers, built by world-class engineers and data scientists.🔗 https://stay.ai Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc