Joining me now is the NFL Insider on Fox NFL Sunday, the best in the business. He's got a podcast called Unbreakable. It's excellent. Jay Glazer is here. Jay, great to see you.

You too, brother. How are we doing?

All right, I got to talk a little pop culture first. What has for a guy that goes inside the numbers also and picks up the phones and goes to practices and training camps, how much does the Taylor Swift thing matter this year?

It's great. Are you kidding me? Look, Taylor Swift is, first of all, she's authentic, and she brings, obviously, a different demographic. I think it's fantastic. She's a genius of what she does. The NFL is a genius in how they market things. It couldn't be better. There's nothing to hate on here. I think there's just all love, in my opinion. Plus, look, Travis, Kelsi, I've known him for years. He used to come train out at our gym at Unbreakable, and the dude's never changed. I just talked about authenticity. He has never changed. It's never affected him, and I'm happy for him, man. A lot of times, good things do happen to good people, and Travis is one of those good people.

And last week's ratings, 49ers, packers without her was up 31% for Fox, so that's pretty significant. Ratings are also through the roof. I want to talk, if we can, about some of the coaching changes, because one guy doesn't have a job right now, and it might be the second-winningest coach in history, and it is Bill Belichick. How do you explain that?

Look, he's the greatest coach in the history of the NFL, but things change. I was saying it all year long, I didn't really see too many landing spots from him. The reason why is the way the culture is shifting. You see these teams now wanting a different guy than what Bill Belichick did. Bill Belichick, look, he obviously rules with a different fist, but there's a lot that comes with that. You look at the NFC Championship Game, guys like Dan Campbell. Again, I keep using this word authentic, but he's so authentic with Demeco Ryans, just did down in Houston. The guys like Sean McVay and Mike Tompins and Mike McDaniels. I think even this new hiring shift, Rahem Morris and Dave Canales, they want guys who are coming in who are going to be more positive, more, Hey, I believe in you, instead of, More, I'm going beat you down. I think with Belichick, when you bring him in, you're not just getting a coach. You're bringing in somebody that's going to say, Okay, I'm going to change this whole entire culture. You're probably going to win there, but there's going to be a lot of change in there.

I think a lot of owners are saying, I don't know if I want to just have a complete upheaval right now.

Yeah, I guess so. You got a couple of spots still open. We'll see where it goes. Let's talk about these games and the game that you guys have. Our Lions gets the 49ers. If I put up 50 states, the map of the US, the only place, and maybe it's just Northern California that wants the 49ers 49ers to win outside diehard 49er fans are San Francisco because most of the country loves the Lion story. Tell me how these two teams match up.

Man, these two teams match up like two heavyweight punchers, and that's the thing. They're the most physical teams in the NFC. I talked about Dan Campbell, and I've known Dan since he was a rookie player in the NFL. He played the same way. He's coached the same way. You saw, we just talk about him believing in these guys, loving these guys up, but they play with his He wants to fight you. He wants to turn it into a fight at every moment. But the 49ers do the same thing. They are the most physical teams in the league. They're not finesse teams. I love it. I love when two heavyweight title contenders get together and just get to duke it out.

I love the fact that a couple of years ago, they were winless. I mean, winless. We used to watch his press conference and he used to go to back for his guys. Detroit deserves this.

Detroit deserves this. But also you saw, like Dan would talk about it, and I've been out there in his practice When the cameras aren't on, he's like crying to his players. He cares about these guys so much. He's in it. So he got them to believe. I know a lot of people said, Oh, my gosh. Some of the talk he had when he first got the job was crazy. We're going to bite your kneecap. We're going to do this and this. But I understood it. He's like, We're going to be relentless and keep coming, keep coming, keep coming until you go, Oh, my God, get the lines off me. And that's exactly what they've done. What Jared Goff has done, I don't know a lot of people could actually go through what Jared Goff has done also and rise up to this occasion. But man, that city, Detroit, they deserve this.

Absolutely. And Debo Samuels, you think he'll play for the 49ers?

Look, we're going to have to tune into our pregame show, obviously, tomorrow for it. But they're a completely different offense when he's not healthy because they could do so many different things with Debo and Christian, Cafferine, Kittle, and put him in different places. You're like, all right, who's really the running back? Who's actually in the slot? Who's playing over at the exposition? There's so many different things you could do to disguise.

Yeah, and this game is going to be on Fox. Be sure to tune the NFC Championship game be treating the Detroit Lions. San Francisco 49ers is only on Fox coverage. It's going to begin at 6:00 with the pregame show. Jay, you got your podcast, Wildly Successful, Cold Unbreakable. It's going to be slightly different now, right? Yeah.

It was called the Mental Health Podcast, and I think the reason why I did it is to just start giving it words so we could start having this conversation and understand there's a lot that goes on here. But now I've actually shifted it to a mental wealth podcast. Now that we could talk about it, I really wanted to be inspiring of everybody who is successful. They've gone through things to get to where they are. What's your journey? What have you overcome? What almost broke with you but couldn't? Now that leads to mental wealth.

Nice. We're going to watch you tomorrow. We'll get through all the breaking news and get the great coverage. You had another great season, Jay. I hope you were able to enjoy the Super Bowl because you don't have to work it this year. Next year, we'll be out with you with the Fox Super Bowl. Jay Glazer, thanks so much.

You know it. It doesn't stop.

It doesn't. Yeah, especially in your phone, never stops. See you there next.

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