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Shop now at Brother Dash USA dotcom slash laser. What's going on? Welcome to Iowa University, the number one place for business education, charitable bringing. Yes, Iowa University already has over 100 past webinars from all areas of business. It includes weekly webinars from industry leaders and includes access to our investment Facebook group, Movie Club, our book club. It also includes access to monthly financial planning calls with yours truly. But what has been added has access to M.G., the mortgage guys, home buyers blueprint over 14 hours.

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Everything you need to know as far as the home buying process is concerned. And also what has been added is access to our monthly group check. So once a month, me, the a whole team is going to let you in on our personal plays, our portfolio, what we're doing, and more so all of that. We are running for a special promo code of 70 percent or for a limited time only. So had into our university dotcom right now and take advantage.

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Not a words. Don't wait, don't hesitate. Zero. Another sub.

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Now, Dan. Monday night, Monday. Happy Monday, everybody.

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I hope you guys are good, you guys had a great day. That's a lot to talk about, how this and how this will be digital.

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Yeah, you sound like Guru Hattoy.

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Yeah, my check one, too. What is every man engineer man. Yeah, yeah, yeah, yeah, yeah. In case the engineer don't show up, you know. Yeah, yeah, yeah, yeah. You got to learn how to do every job is a fact.

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The job well done is copy was a boy got the show Mike tonight and my guy got the show on my radio show.

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The kid was out and about, about the magazine. He's always like, oh this is Rick Ross. Cable's like megamix. No I'm happy to be here now.

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I appreciate I appreciate it, bro. So yeah, yeah, yeah. Hopefully, you know, the sound is back on is back.

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So shout out to first and foremost man, the Jim Jones man that every so a lot of people really enjoyed that episode.

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I was one of the best interviews. I appreciate that actually.

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Turns out I appreciate that shout to Jimmy. So this week we have we have a lineup of all women. It just kind of fell into that. We didn't actually plan. And then we saw I was like, oh, this is this is actually the stars aligning because it's the last week. And so tonight, of course, we got a steamed budget Easter. She needs no introduction, but we'll introduce her probably when she comes on. She's going to bless us with tons and tons of gems.

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And tomorrow, tomorrow, tomorrow is a dope a dope episode for Alijah because it's one of these things he goes back to, like where we originally started. It's great to have people that are celebrities and has, you know, millions of followers and stuff. But it's always good to get the diamonds in a row that nobody has really heard of. So Paulo McCarthy is a woman. She had one hundred and fifty followers.

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And I just said earlier.

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Yeah, so she's she's a black woman now owns a water plant in upstate New York.

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And her story was so crazy about natural resources, a major corporation offered her twenty million dollars to buy her out. She refused it. And she's actually like bottling war. Like she like when they say springwater, like she actually owns fifteen acres of land where the water comes down from the mountain, the hills and goes underneath the ground is water bed underneath the ground and it springs up. That's how it actually is called spring water. You gave us a whole education on the water process.

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We do the process of osmosis and all of that.

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Oh, so yeah. Yeah, we interview the first black woman to do it.

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Yeah. First and also incredible. Yeah. So that's an exciting. And then Wednesday we have our girl Alexia. Right, the Airbnb queen. We're doing an open enrollment YouTube life.

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How to start an Airbnb business during Corona.

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Corona, because we did have this whole episode is a classic, but that was before Corona hit. It's crazy. And everybody's asking, well, how did things change for her since Corona? So this is the follow up.

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If you follow if you follow Lexia, you can see how A has treated her.

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There was some growth, I'm assuming. Yeah, yeah, yeah. We put that out in July. We was out there when we put that out. Yeah. The feedback was just crazy. It was crazy. And she's, she's so young, so intelligent and just is going to be a monster in this world of business. This is just a start for her and we see bright things for the future. Then I'm happy we get to reconnect with her and let the people see all of our greatness.

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Yeah.

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So that's that's Wednesday, Wednesday at 8:00, live on YouTube. We're doing a class on how to start an air BMB business. And you follow Airbnb stock. You know that. You know it has done well since his debut. Airbnb is not going anywhere. They had some trouble doing Corona, but they're back.

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They right back. They're right back. Right back. As you call. We got to give you your props. I appreciate that. I appreciate you calling it.

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You know, it's one of these things where I feel like people just need to travel. It's a human. It's been around since the beginning of time. People have always traveled. And, you know, the hotel business is so outdated that Airbnb is just one of these things. It's like Uber. It just makes so much sense. It just makes so much sense to just have somewhere and rent it out. And, you know, it's it's convenient.

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If you need a house and not just a hotel room, you might want to cook breakfast.

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You know, I'm saying it's just so many people who have kids and it's a way for an owner or somebody who is leasing the property to make money. Right. Why does the hotel industry take all of this hospitality money? It's a great way for people to have earned income and obviously make a business out of this. So I will be there with notes. I know my wife and she she's going to be there taking notes because it's something that she's really interested in.

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So hopefully everybody comes ready with a question because I got a bunch already shout the Willie Willie say from Crenshaw. Oh, yeah, and shout out till we do this early, man, we put up the. This is very rare, very rare. We got the victory lap album.

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That's not that. That's not that what all all proud to pay.

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Campagna Crenshaw, The Red, the Red Album. We call it the Red Album. The Red Album. That to me I can't say anything is better than our victory lap, but I can't say it's better than a victory lap. But it's a lot. I probably listen to that right now at this point in my life. I listen to that more than 10 victory lap like that. It's a lot of choice on there. Yeah, yeah, yeah, yeah, yeah, yeah, yeah.

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I mean, yeah, yeah, yeah. That's my joy man. I love the album man. So Rest in Peace and Nipsy Hustle man.

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All right. I'm one of the greatest entrepreneurs of all time. Hands down. We was looking forward to that Nipsey Hussle interview. Man We chatted to Dave Grohl. That's my guy.

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I definitely we we knew that we was going to get to Nipsy also interview.

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But you never left that mailbox. My mailbox. But he got some joy.

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So the judge shot it. Man Yeah.

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I mean, we obviously, obviously express what he's meant to us, but I think people, like, kind of don't get it. Like when we sat down before we even had a show, we wrote down the people that we wanted write. He wrote Ten People, I wrote ten people. Nipsey Hussle was the first name on both of our list. He's still the only person that we follow that's not affiliated with us.

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But the only the crazy thing is like we had three people that we wanted to interview, Dame Dash, Jay-Z and Nipsey Hussle. So shout out to Damian Dame.

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That definitely was one of the people that we wanted to interview.

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He's been a major inspiration for us, so we're glad that we got that done.

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And now, you know, Jimmy Carter, I put that phone call in, brother, if you're listening. Oh, very square, please.

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I brought in real quick. Real quick disclaimer. Oh, yeah. Disclaimer, disclaimer. Do your own research. You know how this works. You do your own research. Our content is intended to be use and must be used for informational purposes only. It is very important to do your own analysis before making any investment based on your own personal circumstances. You should take independent financial advice from a professional in connection with or independently research and verify any information that you find on our show and wish to rely upon whether for the purpose of making an investment decision or otherwise.

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This is a good message from the good folks. Are you and the good brothers? And don't let the master investor do your own research, do your own homework, take your time with year. There's a lot I appreciate you schedule us, have fun. Shout out to my family, everybody. Repetto close to my family. Perfect. Let's go. Ah, thank you guys for being here. Let me know if you can see my screen and we'll get started.

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Yes, it's been pretty much a year since we recovered from the market, let's get right to it. So first and foremost, check out YouTube tonight for trading after dark and for exclusive content for those of you that are interested in learning about futures trading after Dark said not guilty central.

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And for those of you that are interested, it is crazy, we probably need to run it back. It's been a year since Woodstock. I think we made history when we do this documentary. I think that to tell to tell investors there's considerable risk. For those of you that have been a stock club, I appreciate you so much. We're going to have to celebrate soon here in Houston and the jazz brunch meet up. So the screen shot this.

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These are the hours of availability. So the room is one thirty central. Monday, Thursday, Friday, Stock Club Colors nine. Trading after dark is not central. Open office hours. Where you can ask me anything is second Saturday of every month at three p.m. and group concerts. You can click the link in my bio, but let's get right to it. It's been a year since the market has recovered and it's better that we learn from one another.

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What is the best piece of advice you've ever received on investing? Some of you I know have football and you're coming into the market. Don't worry, they'll still be game to you to be hit. Don't worry, but please tell me what the biggest lessons are that you have learned thus far. And I need to tell some leaders I did a post yesterday called Sunday Service, I want to tell you that some of you may feel defeated or you may be comparing the journey to where others are.

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But you need to focus on your own race, so two prominent lessons that I took from my mom when I was a kid, one was get your lesson and I transcribe that to learn every day. And she was telling me I did not want to hear it, but thank you for it.

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But the thing is, when I wasn't actually shooting at the highest level, my mom would tell me God did not give you the spirit of fear. Man did go after what you want. So whatever your aspirations are, I want to give you the same piece of advice my mother gave me that helped me tremendously and has to go after what you want and type in what is your dream or aspiration so we can help you get to that goal. And let me close up my telegram real quick before.

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Somebody like, Yo, I'm going get my feet from money, just we're not going to happen today, so, ah, here we go.

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OK, so one of my favorite stories in investing is the story of Theodore Johnson. So Theodore never made more to fourteen thousand dollars a year, but he invested wisely. So at the end of his life, I think he died in 94 years old. He ended up having 70 million dollars. So for those who don't have money, master of the game, you know, the story has been told plenty of times. You can also go look at The New York Times interview where it was talked about.

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But this is a really interesting middle class family. He worked at UPS and he worked his way up to vice president and he retired in 1952. So you got to kind of adjust for inflation. But his annual salary back then was fourteen thousand. And the crazy part is he put the majority of the money into that stock, which he worked at. And then the second thing that he did is he took advantage of compound interest. So he was able to hold investor.

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I know buy and hold is not the sexiest thing. But once again, we stated last week, how can you get generational wealth if you're not willing to hold stocks for a generation?

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So he averaged about eleven point nine percent over thirty nine year period. And every bonus that he got, he put into the market, every raise that he got, he stayed at the same level and that's how he was able to amass that wealth. So for those of you who are like, hey, I don't have seventy thousand dollars to start with. Start with what you have, because the habit is way more important. So these are the biggest lessons that I took from him.

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Number one, he was a buy hold investor who dollar cost averaging. We talked about this every week. Troyes mentioned it. I've mentioned it. Shot as mentioned. Entraps mentioned it. Matt mentioned it. When we argue right. You have to take advantage by putting money in every single month. Has to be the first bill that you pay. No. To avoid lifestyle creep. So live frugally. It doesn't.

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And living frugally does not mean that you have to be poor or that you have to be poor minded, but you do not want to end up giving all of your money away, which is number four. Number three, buy and hold the biggest mistake that a lot of us is going to make. And of course, there should be a percentage of money that you put away that you take more speculative risk with. But your foundation, your first level has to be borehole number four.

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Please do not spend all of your money that you worked so hard to get to make others rich. Realize when you take your money that you worked for and you got to spend it with other companies, you are putting that money into the hands of other families that have put a considerable effort into marketing and PR to take the money from you to put it into their family through things called sales and deals. Right. And number five, I want you to start investing early.

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So whether you are 25, 35, 45, 55, if you have not started, please start. You will be able to help someone in your family have similar kind of wealth if you are continuously investing a book that I don't talk about a lot, but I love and it's almost a double money master. The game is called Truth the Titans. So tools of Titans is similar to money master the game. Tim Ferriss interviewed the top experts in the field, but when I was going through the book, there were some similar lessons that I saw from most people and I applied them here to investing.

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And here's what they are. Number one, the top focus and investing has to be on not lose the money everyone type and defense wins championships. Number two, on long term return basis, whether it's in business or there's some stocks, whether it's an equity deals, you want to look for a reward of 50 and you want to risk one. I know everyone says high risk, high reward. I'm going to tell you that's not true. You want low risk.

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High reward. Number three, do not communicate with people that disturb your happiness and or your peace, eliminating them will make you 50 percent happier. If it's your family and you cannot completely detach, just communicate with them less with the more joy you have in your life and the more peace you have, the more you are able to execute. I want you to be very mindful of the people as they see. You are sending the starts to throw booby traps away and always find a way to argue or fuss with you as you're looking to level up number four, meditate every day.

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So for all the stress you have in your life, you need to work to escape. One hour is ideal and I'm finally going to release this investment and trade information for all of you. Number five on the investing level journal every trade in every investment idea, because what's going to happen is you're going to have an amazing idea or an amazing thesis. And it may not work now, but in five years it may work when three years and they work and you'll go back to your notebook and like I had it all along.

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Number six, walk or work out every day because you need to clear the toxins and have peace and balance in your body. Right. You need to focus on your three most important task for the day and aim to get one percent better each day. Please write this down. Scott Adams, the creator of the Dilbert cartoon, one of the richest men in his face, winners have systems, not emotions. This applies to all businesses, but especially trading.

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So write and check what's your actual trading plan is and the system that you follow? Well, windows have systems, not emotions. When I hear people say, I think that this is going to go up because I like it's.

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That's uses for the ones who know safety isn't a catchphrase, it's a culture and the ones who help make sure everyone makes it home safe. For the safety minded who watch everyone's backs, Granger offers supplies and solutions for every industry, as well as safety assessments and training to keep your facility safe and your people safer. Call Clint Granger Dotcom or just by Granger for the ones who get it done. Not a failure. You need to base all of your business decisions based on a system or sequence of events and not on what we feel.

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And write this down screen, screenshot this, you must sequence your actions. You have to take. Time to write out everything that you're going to do in order as if you are programing a robot to perform that action for you, if you do not have that, the probability of you having success is going to be relatively low. And this is my final thing that I took to swing trade at least once a month. For those of you that don't want to hold 14 years or 20 years because it's not the most fun, you can hold a position for at least a month, especially in the futures market, and hit a considerable gain, 20 to 70 percent growth.

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So while you're waiting for your positions to do better because the market is pulling down now, especially because after the margin call, one of the things that you can do to offset some of those losses is to swing straight in the market. So accountability time, three things that I've gotten wrong in the last year.

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So number one, and it's important that we talk about the things that we do wrong, not just what we do. Right. So the eavesdropping to a certain level in order for buiding to win, even though before the election and we're shocked told the tale HIMYM Fuqua got together, knew it was going to happen at the Capitol.

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Right. I did say Biden was going to win the election, but I was wrong about the price. Number two, I didn't GameStop did not get back to twenty nine bucks. It did give him forty three down to forty. Nice drop. Kudos to those who make money. And Tesla did not drop to three ninety four by this quarter. For context, all the things that I got right.

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Apple, Microsoft, Kabana, Disney at one hundred Bonville vti and you see many zalk Shopify Neoplastic Moderna in April. Short AMC short game stop, short hurts and long tussle since 2014, the video scare people, all of these are still good companies. Screenshot these McDonald's sales for Spotify, Nike, Trade Desk and Roszak and give you 20. I can give you 20. That will all firetrap and give you cross strike, which is fine. But for context, Tassie's did not drop to three ninety four just being accountable.

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I grabbed this off the just page this weekend and this is why I want you to always play defense, because drawdowns can be Masab on single stocks. Now, whether you're going for value or you go on for hedging the S&P out of everything, the spy drew down the least out of everything over the last month. So you can say Square is down 20 some percent. Shopify is almost down 30 percent. DocuSign is down a ton, opened doors down over 40 percent.

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Unity software is almost down 50, Dada's 50. And as bad as the service is, I totally understand. And Snowflake is falling apart. So the best thing you can do is to hedge as to get exposure to everything else, the indexes or technology, excuse me, or ETFs, and then picks some ones that you like individually. But picking solid stocks can be very dangerous, especially if the companies are not that great. And the crazy part, these drawdowns happened with the stock market being within three percent of all time highs.

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These are the nine other economic indicators that you need to track for those you want. They want to do fundamental analysis to number one, index of consumer expectations, no to manufacturers, new orders for consumer goods manufacturer, new orders for nondefense capital goods.

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Average weekly manufacturing hours. This one has been a hot topic, interest rate spreads, index of supplier deliveries, initial claims for unemployment insurance, money supply and building permits. I will also have you look at what has been the 10 year employment rate. So, of course, for those who go to new, a lot of times, a lot of times get thrown around, I want to explain what a derivative is. And a derivative is just a contract for an asset whose price is determined by something else.

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So, for example, if a future is tracking the French fry market, there could be a derivative or index that is made around that particular commodity or asset class. So that's all a derivative is.

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So when you hear derivative, it just means it is derived or is tied to something else types. And if that makes sense now, why not?

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Because it goes against the entire business model of what the American dream is. What do you mean? Under the American dream, you're supposed to go to college. That means you're going to take out student loan debt, which means you have to pay interest to the banks. OK, with that education, you will become an employee, which means you will pay the highest taxes of anybody else in society. OK, and then you are taught that a house is your greatest asset.

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So you will take out a mortgage and pay interest to the banks once again on another loan. OK, and then you are taught to consume. So you will take out credit card debt to pay for stuff to impress people that don't give a shit. OK, so all in all, you will become a cash flowing asset for the banks and the government. So why would I ever educate you on the money system if I can turn you into a cash flowing asset for me?

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I don't know the tax.

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And the thing is, a lot of you I was not taught earlier. That was probably the easiest explanation of why I know try. I first started in schools teaching and give them back. But let's be honest, like this curriculum should be in every school, but you will be surprised at the kind of pushback that people like us will get. Mm hmm. Trying to do that. Right. So screenshot this. This is a percentage of stock allocation that you need to have based on your age to zero 35.

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You should be in 100 percent stocks for 35 to 45, you should be 95 percent stocks. If you're 55, 65, you should be in 65 percent stocks, the other percentage in bonds.

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And if you're 65 and up, you need to be very careful and go 50 50. So write this down for those who did it and hustle and kudos to Sawyer and Roger for shooting me this information. Since the IPO, Tesla has had 15 dips of 30 percent or more.

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Since the IPO, they've only had three dips of 40 percent and those were not fun to be in. And then last March was 61 percent, so please screenshot that. And these are 10 timeless truths about the market that you guys need to learn. Number one, good stocks can go down for no reason. Number two, that stocks can go down for no reason. Twenty years is the best period to whole index funds and top tier stocks. So these are the best 10 in the world.

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20 years is the best period to hold those number for the market does not care about politics. As much as everyone was worried about the Capitol building and election cycles and all that, the market still shot up as a result. Long term, it does not care. Five commodities are almost always terrible investments.

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But given the entrepreneurs that they're going to have on tomorrow, I'm going to tell you that water is going to be one of the best commodities and best and if you can in the future, because we are going through a water crisis. Number six, the stock market hates inflation. The only thing that hates more is deflation. Number seven, the best environment for stocks is a low, stable inflation rate. If inflation starts to tick up, yes, we can still have gains, but it will not be as easy.

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Number eight, PE ratios work better for the individual stocks and for the market as a whole. Number nine, a high high E ratio is a much better sign of a stock to sell than a low PE ratio is a sign to buy.

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So like right now there are some stocks that have a PE ratio of one hundred and thirty five and to ninety and 650. That is more of an indication that they're going to drop than anything at number 10. Very few companies that are good are traded on the pink sheets. I love you guys and thank you so much. My dog. There you have it now, real quick, what I see that I was reading some reports about the inflation rate, they said it's going to stay between one point five to one point seventy five for the second quarter, I think is a is a dangerous territory.

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Anything, obviously, if we get to three to five and it won't happen until probably 2024, they're going to let these games roll into 2023. And 24 would be very interesting. 25 could be catastrophic. Twenty seven, from what I told us, will we have our next recession?

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You know what I thought was going to be in the slide? Because this is our last market, Monday of this month. But a lot of people get worried. But if they if they got there, the Stock Traders Almanac and if they've been reading reports about the historical data of the stock market for the past 20 years, the best month to invest in stocks, April. And so we're headed for that.

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If you look for the past 20 years, so like do not sell off. Yeah. For them to sell off 20, I think about an average of two point four percent gain on average.

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So I know a lot of people have been texting me all month. Oh my gosh, I can't believe this. I'm bailing. My seatbelt is off. I'm jumping off the boat. They basically abandon abandon ship. What they were pleased to work because one of the biggest mistakes.

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Otherwise, you're going to be frustrated like I was. And in that Texas listen, that's gonna come you're going to be like man, also, man, why are you telling me this?

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We told you it just now is the best month to invest in stocks is April for the past twenty years. Yeah. So you didn't hear. Yeah, the stock, which is it's kind of like the Weather Almanac, though, I mean it like it never March 13th.

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But look at my face when he was like that boy gave that he listened. He gave all the blueprint. Beats away for free. Please go get the almanac. Luchsinger.

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Yeah, but even outside of the Business Insider, seeking Alpha pretty much is consistent. Everybody's been consistent with that theory. So I mean, we've seen a lot of crazy things over the past 12 months.

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I mean, my thing is not to discredit what you're saying, but my thing is nobody ever knows what's going to happen in the stock market. So the best way to to hedge this is buy and hold long term.

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This is probably the list because there's even a problem with playing, you know, derivatives. If you if you had an option, cool. You just have to be careful because ultimately it's an educated guess. Anything can happen. So we know that Apple is going to go up if you hold it for ten years. That's Yep. Ninety nine point nine percent chance happening right now. If you hold it for three years, probably 75 percent chance of happening already for two years.

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If you hold it for two months now, you beat up in two months.

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So it's like this is so many different things that can happen and you're putting your faith in just a timeframe. So I'm just saying from a standpoint of if you look at a sample size, right. So 20 years is a pretty good sample size.

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No, I believe it. But I'm just saying, I think that people should just be investing. They should just be investing, period, and not trying to time the market.

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Or you think they're going to use the almanac to try and time. Oh, are you looking at that. Yeah. OK, ok. OK.

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Yeah. No, no this is, this is like. Yeah. Like when I say do your homework like I'm looking at ok obviously I'm, I'm invested in weekly.

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Right. Or if I'm not definitely monthly I'm looking at new positions. But these are some of the things that you look at. OK, well that's good to know. OK, you know what, I'm looking at a position in this sector. That's good to know about that. You know, I'm saying so. Yeah, OK.

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Yeah, no, no, I'm because I'm a high tech I like Stock Market Almanac just as much as I do money market again. Hmm. This would be Roach. So when he said it I was like, oh boy, no, we're good to worry about it.

[00:30:48]

But yes, if you guys are using it for trading, we can still get your get your bucket.

[00:30:52]

Because like you said, it's not 100 percent because there are some days they'll call it to be bullish.

[00:30:56]

And it's not because I mean, it's like when you look at the why, obviously at the end of the first quarter. And so a lot of people are predicting, especially this year, that they're going to have a pretty good earnings report for the first quarter of the year. You had quadruple witching last week, and so you had a lot of sell off so well.

[00:31:15]

Well, I think it's important it's important to keep in mind historically, because you're right, his history does play a part in determining the future. And historically, in bull runs, the second year of a bull run has always been choppy and sometimes even flat. And we have just entered the second year of this bull run in this bull run was tremendous. So that's important historically to keep in mind as well. As Ian said, you know, don't expect this have the same rate of return that last year.

[00:31:41]

Last year was kind of an anomaly. If it happens, that will be great. Nobody will be mad about that. But it's all about measuring expectations and understanding that, you know, like I said, historically, the second year bull runs have not performed as well as the first year. And and historically, the leaders have taken a hit. So Tech obviously led the bull run. So that's why he's getting beat up. So it's just important to keep that in mind.

[00:32:05]

But like I said, you know, when you have a long term perspective, you know, you understand that when you play short term and you're gambling, then I think that's a little different.

[00:32:13]

And from an advisory standpoint, do you think that the S&P or Dow would outpace NASDAQ this year? Because, I mean, without quantitative easing, Techwood, and see these gains?

[00:32:23]

Yeah, I think I think the S&P. Yes, I think this is a great chance of that happening for sure. I think there's a great chance it happened. And I just want to give a quick quick Jim's real quick before we bring our esteemed guest on, because we do have a crazy episode that's coming out tomorrow about water. And she actually put me on to a few things so quickly. Water.

[00:32:45]

So it is so out of out of the whole earth. I think like seventy percent of the earth is made up of water. Out of that, 97 percent is not drinkable.

[00:32:56]

Is is salt water.

[00:32:58]

So there's only three percent of the earth's water that's actually drinkable. Out of that three percent, a 70 percent of it is not being used to for drinking purposes, is used for agriculture, is used for industrial purposes, use for a bunch of other stuff outside of drinking. So we have a very small percentage of actually clean drinking water, the same amount of drinking water that was available on. Four years ago is available now with the earth's population has increased like tenfold since that time we live in America, so we don't fully appreciate what's going on in the rest of the world.

[00:33:31]

We don't like ice bucket challenges and things of that nature.

[00:33:34]

But there's a water shortage in the world. They have predicted that war, the next wars, world wars, will be fought over water. They have already been wars, fought over water. Water is extremely valuable, is the most valuable commodity in the world. If you really think about it. Our bodies are made up of water and it's essential water and air to two essential elements of life. We can't live without water. It's impossible. I say that to say.

[00:34:02]

They are water ETFs, water is actually traded on the stock market now, commodity p h o before. Oh, look at that. Look at those performance. Extremely impressive. F W is another one, a, c, GW.

[00:34:18]

So it's something to consider because like I said, this water situation is pretty alarming and it is getting worse. And once again, it's not something I don't think we have a full appreciation of, because unfortunately most of us, we don't think about drinking water, but we live in a in a, you know, a part of the world where we're fortunate enough to have water. There are a lot of parts in the world where they're not they don't have water, they don't have clean drinking water.

[00:34:45]

And yeah.

[00:34:47]

So A is important, just bigger than investing. It's important to just think about that. You know, sometimes we just have to think bigger than just making money and how can we help the world because we only have one world. And if we keep destroying the world and if we keep, you know, using the resources in an unproductive manner, we're not going to have a world. And this is why Elon Musk is serious about going to Mars. It's not a it's not.

[00:35:08]

It's not it may sound like he's fantasizing, but he's dead serious. And he's like, all right, if if you destroy Earth, I'll be the first to colonize Mars. And now you got to you have to live on Mars. So it's important for us to fully understand and appreciate what we have on Earth, but also from an investment standpoint, being that, you know, supply and demand is the number one rule of business and the supply is always going to be there, but the demand is dwindling.

[00:35:35]

Yeah, water has turned into an investment. Who you are, a Segway king, both your SO yeah, check that episode out tomorrow. Yeah, yeah. Real quick, I see somebody put it in a text shout out to child the next year, tomorrow, a.k.a. X. So the Space Exploration ETF will be trading tomorrow. So just a little quick tidbit. Let's bring on a C. She's in. She's in a waiting room. Yeah.

[00:36:02]

We got to we got to get out of here.

[00:36:08]

She got the glory instead of the queen.

[00:36:13]

I need you to tell me, you know, what's going on. Oh, I am excellent. Yes, you are.

[00:36:21]

Yes, Victoria is back, right? Yeah. Yeah. I feel like you are making black history every day.

[00:36:28]

I appreciate you. We got your book in good company right now. Nipsy also love it.

[00:36:35]

I love it for sure. So congratulations on your nomination.

[00:36:39]

We were rooting for you out there. I know. But you know what? Here's all good. I mad because no one had a better year than Tabitha Brown. I wasn't even mad. You know, she did amazing. And the fact that, like, I was nominated literally when I got the email that I was nominated for an NAACP award, I had just woken up for a nap because I believe in NAFS is good for you. I looked at it on my phone and I was like, there must be a different one.

[00:37:02]

Maybe there's like a junior coming in here. Like this is the real NAACP Award, like Eddie Murphy, Will Smith, Martin North east of Cynthia Revo. And I just was like, you owe me. So just to be nominated.

[00:37:16]

And I mean, somebody in that room said, yo, what about bloodedness? So that's more than enough for me. I'll get it the next time. Well deserved.

[00:37:22]

That's amazing. That's amazing. Kudos. Kudos. So, yeah. Tiffany but she needs to she really needs no introduction, but I'll give one. So she's a financial literacy expert. She's helped. We've actually talked about school, so she's actually helped write curriculum that turned into a law in New Jersey for financial literacy. Financial literacy is mandatory in the state of New Jersey. So that's great.

[00:37:45]

And she was the one that actually wrote the bill needs a little get a budget used to middle school, high school, no middle school, high school in New Jersey. We already have something in high school. The law was originally for elementary middle school, but they fought us on it. So but either way, like we got middle school, we gone back for high school, we're going back in elementary school. But I'm working on another law right now because appraisals is one of the ways they keep black and brown folks from elevating financially.

[00:38:13]

And so the same assemblywoman who I worked on that law, the budget list along with we're working on an appraisal law making it illegal to appraise someone's house based upon race, because my house was it was under appraised by about thirty thousand dollars. And, you know, sorry, I know the same thing. So because of that article, my friend reached out to me and I was like, that's some B.S., right? And she was like, well, why don't you write a law?

[00:38:35]

I was like, I can't write. Oh, wait, why don't we sell? The bill is in place right now and we're hoping within the next year or so to get it passed as law. So that cannot happen in New Jersey or if it does, you lose your license and everything else. So let's do it.

[00:38:49]

Governor Murphy, we'll be calling you. She's also she's also a best selling author. She's appeared on every show that there possibly is.

[00:38:58]

I'll be on Zumar tomorrow on American again.

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Let's not forget, she has one of the top podcasts in the world.

[00:39:08]

She has an online community, hundreds of thousands of dream catchers and yeah, just a very dynamic person.

[00:39:15]

So, first of all, thank you for joining us. Appreciate it.

[00:39:18]

Thank you for having me. You know, I love coming on you guys.

[00:39:20]

What you guys are doing is is like often my husband doesn't listen to me, but he listens to also appreciate that I do.

[00:39:31]

So yeah. So we're going to kick this off in.

[00:39:33]

I'ma let you get the first question and then I guess we'll just go we're going to do the site for the audience. So how do you begin to set laws? So for those of us that don't want to be investors but want to have a change, what are some of the steps you took to be able to pass a law? Because I think it's very important.

[00:39:54]

It's a civics lesson, right? So, one, you have to find someone who was able to make that happen. So assembly women and assembly men can make that happen. I believe congressmen also you can reach out to. But finding someone who you know is is works in your local State Department in in a civic sense, meaning someone who has been voted into office because they have to first they have to sit down and create like the language of the bill.

[00:40:22]

So that's where you kind of come in. You can't pass that. There's not much else you can do other than certainly like this might happen where I might have to come to the Senate or the House and then I might have to, you know, to to bear witness, to say this is why I think this is a good idea or not also to after the bill is promoted or written, it usually goes to some sort of committee. So the button is the law, for example, went to the education committee because it was an education law until the committee decides whether or not they want to pass it along.

[00:40:52]

And oftentimes other assembly people might say, hey, I, too, want to kind of be attached to this law. Thankfully, with the but at least a law, it had bipartisan support. Right. And so once that happened, then it had to go to the House to be voted on. And so, thankfully, both sides of the House, Republicans, Democrats, they said this is a good idea and then it went to the Senate.

[00:41:13]

This is at the state level. Then it went to the governor's desk at the time we had Chris Christie. And so he did not sign the law. And in New Jersey, not signing a bill is an automatic veto in some states, not signing a bill when you're leaving, as in leaving, governor, makes a law automatically. In some states, it's the opposite. In New Jersey, he didn't sign it, so it died. So after two years worth of work, a die.

[00:41:36]

So we have to go back to the drawing board. And that's when they pushed back and said, let's take the elementary school part off. Let's just make it middle school went through again, committee again, House again, Senate. And but it was perfect because Governor Phil Murphy Murphy, not only did he say yes, he said, I'm not going to be there, but I think this law deserves a law signing day. Most laws don't get there.

[00:41:57]

So it was like the blackest day ever because one, he so Assemblywoman Angelilli, when she's a sister, I'm a sister, Abby. And they ask, where do you want this law to be signed? And she said, let's pick a middle school, the Barack Obama Middle School in Jersey City. Right. So then and then because Governor Phil Murphy couldn't make it our first black lieutenant governor, Sheila Oliver. See, another sister was the one who actually signed the bill into law.

[00:42:23]

So it was just like all these black women on stage showing you like, you know, what what your pen can do, you know, what what applying pressure can do. And so it didn't really hit me until that the law financial education law was was passed until because, you know, you do a thing. But, you know, like, you know you know, sometimes you just collect accolades along the way that you just get used to achieving.

[00:42:46]

And it wasn't until my neighbor, she's got a daughter, Olivia, who in middle school and I was just hanging out and Olivia and I used to be a school teacher. And she said, Mr. Feeny, can you help me with my homework? And I was like, sure. So I'm looking at it. And I'm like, Olivia, they teach you money in school? Oh, snap.

[00:43:03]

They get you money in school.

[00:43:05]

That's the you know, like, I don't has to be passed to teach that. Yes. Yes. Thank you for doing that. Yeah. It's important because this is what I this is what I see for like at least my state, because I don't have not figured out how to get federal law passed yet. What I really want is I want the moment to step into school. So kindergarten from kindergarten all through eighth grade money is being mentioned every year.

[00:43:28]

So you're not starting from scratch when you're 18, you first go to college. Imagine if you had that by the time you went to college, then these new concepts, you know, like you can learn more complex concepts like investing, you know, in real estate. You don't have to learn the basics because you spent the last 12 years of schooling, learning the basics to can we stay on education?

[00:43:49]

Because obviously it's a trying time for a lot of education being the the way that school has gone over the past 12 months has been unlike anything we've ever seen in history. That sounds right. And so a lot of times I get calls about my colleagues. They're just so frustrated and they don't know if they're going to be able to teach next year. And I always tell them, well, what's the plan? And so creating income is very important. I know that's something that you are a mess, right?

[00:44:13]

So what are some things that teachers, especially teachers, can do because they have skills and they have the foundation, the education, they just don't have the money. So what are some things that educators can do to earn some money?

[00:44:26]

You know, being a teacher is the best thing ever because you if you being a teacher was a springboard for me, becoming a business owner with many hats, many businesses, for me being able to, like, run a team, for me being able to do multiple things like being a teacher. Honestly, if you are a teacher, you have the best breeding ground to really do anything to spring off. So in my book, plug get go with money, I teach you that one of the ways to create one of the steps is to create additional income.

[00:44:56]

So my tools for creating additional side hustle income. Now if you one thing, if this is something you're interested in making your main hustle, but just side hustle income. Two things I look for. One, do I have a certificate in it? Did I go to school for. Because that means I can ask for more money out here in these streets. Right. Because if you have a calculus degree in your tutoring calculus, you know, then you're going to have to get more money too.

[00:45:21]

I look for do I currently do this at work because no one's trying to learn nothing new. Like this is my side hustle. We're not out here trying to you know, if it's my main hustle, no problem. Right. But side hustle, no. So two things I used to do as a teacher that a little different now. But two things I used to do was I used to tutor and babysit because one tutoring, I was able to make more money because, you know, although I taught preschool, I had my master's in education.

[00:45:46]

I've got my my bachelor's in business. And so I was able to tutor because they got a good teacher tutor. Great. We could pay you more. And then babysitting. I used to make guap babysitting because who doesn't want a current teacher? Preschool teacher. I'm sorry. That was a woman at that. You know, like because as a teacher, you know, you got to get your fingerprint done. You got to get background checks. I used to be able to charge so much money and some of these wealthy neighborhoods because they wanted me to babysit, so think about that like as a teacher, what what skill set do you have that you can monetize your parents, like, for example, in the city of Newark where I live.

[00:46:23]

Shout out to Brick City. I was just talking to a woman. She is like the superintendents, like right hand. And she was telling me that these kids, like right now attendances have 40 percent. That's insane for zero. These black and brown children are not going to school because many of them are working to support their family. Many of them, the older ones are looking after the younger ones.

[00:46:48]

So what happens to this generation? So as a teacher, if I was a teacher, I would ask myself, there's got to be a problem when school opens back up. How do I solve that? Mm hmm. You know what I mean?

[00:46:59]

They're going to be kids who are going to be behind. They're going to be parents who are going to get additional assistance. When I tell you there's so much money to be made in procurement, these schools have money. They get all these grants like I know right now, there's a grant and someone just just a simple grant looking for a graphic designer for school. One hundred fifty thousand dollars for a beer. A friend of mine wrote the application and created a Google forum.

[00:47:22]

Was like, who? You know, who is a graphic designer? How much do you charge? So they fill this whole form, kind of like better than all their own self. Found a graphic designer that wanted fifty thousand dollars for the year. She said that I got you. She was like high school. It'll be one fifty.

[00:47:37]

And now she will be like, OK, you get your fifty. I get my what? We're good on to the next grant. So even as a teacher, you already know how to write. You know, I read well, look for that. Procurement is a great way to make income. People are looking for grant writers. Even learning a little bit of a new skill set could help you tremendously. So that's what I would say as teachers like look into your current skill set, monetize that and ask yourself because of what's happening now, what problems do I foresee you've got like you've got as a teacher?

[00:48:09]

You've got like your ear to the street because, you know, like what kids in what parents are struggling with before anyone else create something to help to help parents through that.

[00:48:19]

Let's get into this conversation. Since you are the personal finance queen, let's get into this to help people out. So estate planning.

[00:48:30]

Hmm, very big. Yes. When we talk about wills and we talk about putting beneficiaries doing things, things of that nature, what are some things that life insurance, stuff like that? What are some things that people need to be aware of when developing a state plan?

[00:48:45]

So when it comes to your state plan, I want you to think about a will, potentially a trust and beneficiary. Those are like the core components. So a will is like the bare bones. You don't necessary if you twenty five years old, you're going to kids you got and you don't necessarily need a will. Right. Well, let's start even before that beneficiary's right. So no matter what, even if you are twenty one years old, you got a bank account you got in the state, you got life insurance, you have an estate, you know, so put your mama, your cousin, your best friend, your sister, your brother as a beneficiary on your bank account, on your life insurance policy, if you have one that way, if something should happen to you, that is what estate planning looks like when you really don't have much, but still something.

[00:49:29]

But you want to be mindful because if someone is a beneficiary on your on your bank account, let's just say you put them on when you're twenty five, your sister, and then at thirty five you've got kids and in a significant other like and you have a will and all of other stuff, but you never updated that form. If something should happen to you, what's on your beneficiaries form trumps everything else. It doesn't matter what's in your will or your, or your trust.

[00:49:55]

So that's really important. I remember like so my my husband, when I met him, he had a daughter already. She was seven. So he and her mother were together and he had he has like he works for the city so he has a pension. So the other day he was like, babe, my friend is trying to figure out how to change his beneficiaries on his pension. And I was like, all right.

[00:50:16]

Well, you know, let's update. Well, let me show you how to log in, because I do all of my financial stuff. So we log in to the beneficiaries, not my home life.

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It will say to me they are here.

[00:50:26]

You said that mom's on here now. Don't give a lot to me. And maybe Mom's is real cool, but not that cool to you.

[00:50:34]

What if you would have died and left your parents to her? I would have had to raise you up from the dead, kill you back there again. So sorry, but I just say all that to say. It's like it's so it's so important to make sure those forms are up to date. So then next level will if you have children, you have to have a will. Who do you want to raise your children. It's not enough to be like, oh, that's my that's my godmother.

[00:51:02]

No, no, no, no, no. Legally you have to sign, you know, us. That's definitely the conversation. Oh, that's OK, that's a problem if something happened to me. No, no, no, no. And this is all the money. And so, yes, you want to make sure that you have, you know, like you legally have some papers drawn up to say this is what happens to my minor children when I'm not here, because let's just say you're muslum, right?

[00:51:27]

And your your parents are Christian and you really don't want your parents to raise your kids or your sister, raise your kids because you want your kids to be raised in a Muslim household. So you really want your brother, you know, but if you want that to happen, you have to put that down to a will is bare bones. But a will is not going to save you from probate court. You know, you are still going to pay them tax, no tax on tax, on taxes.

[00:51:48]

But I will say this, if you have a trust is not for someone I would even consider a trust because of the cost, unless you have at least one hundred thousand dollars in assets. Right. Because it doesn't make sense to put the cost of a trust. Now, if you have assets of five hundred thousand or over, you must have a trust because the amount of money you're going to lose in probate court plus probably is embarrassing if a ringside seat to like.

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Oh, oh. Oh, exactly. And so that part is important.

[00:52:25]

So I trust what makes it so, so special is that I trust locks things away behind closed doors so no one can see unless you decide to share, unlike a will where everybody can see. But also trust is like a like a person that never dies when money goes passes from one person to another person because of death, there's a tax involved. But a trust is like this person that doesn't die. So money, if it's held or your assets are held there, even if you pass the trust is a lot.

[00:52:52]

Even if someone else passes the trust, there's a lot. So you don't have to worry about the tax incurred going from person to person. But you want to be mindful of what kind of trustee you want to have an irrevocable trust or revokable trust and irrevocable means that it cannot be broken or changed unless everyone who's involved in the trust says, OK, right. So, for example, Kobe Bryant had an irrevocable trust. Right. So the problem was that he so he and his wife, every when their children turned one, they added that child to the trust.

[00:53:23]

But we all know he passed away when his baby was still younger than one. So she was not in that house, all of that well he had set aside. So she had to petition the courts to say, I know this is irrevocable, but let's be real. Kobe would not want the baby not to be in here. So they granted her that. So you just want to be mindful, you know, what kind of trust you want to happen?

[00:53:41]

Estate planning. We tend not to do it, but it's actually more expensive not to, you know, like it just is. So if you if you have just a little bit of something, you want to put something down, you want to get it notarized and you want to fund it and sign it. So if something happens to you, everybody knows what your desires are, don't they like Prince?

[00:54:02]

And Improvements are the final three parts.

[00:54:04]

I just want to I just want to add one thing to that, because you're everything you said was right on point. And me as a financial advisor, one of the things when I first came into the industry is this guy well, there was speaking and he was talking about a guy that worked a job for like thirty years. I like a big pension and all of that. And, you know, he got divorced like twenty years ago and had a new wife and had like three kids and all of that.

[00:54:25]

And when he died, he never updated his his beneficiary.

[00:54:30]

And like you said, the beneficiary supersedes everything. Yeah. And it's no negotiation all you can do about it. So I went to that. I went to his ex-wife and she kept it.

[00:54:38]

She yeah. She didn't have to give it up. It's so sad. Too bad. Yeah.

[00:54:43]

So you have to you have to update your beneficiary and everything should have a beneficiary, including bank accounts. And then also what you speak about as far as the trust is extremely important, irrevocable trust. We spoke about the asked about the islet before, which is irrevocable life insurance trust. And I love how you say a trust is a person that can't die because that's really true, is treated like an outside entity as a person. So especially we have more advanced conversations about tax shelter because life insurance can actually add to an estate planning problem because the money goes into your estate.

[00:55:16]

So if your estate is worth three million dollars and you have a two million dollar life insurance policy now, when you die, you actually state is worth five million dollars. So that could actually be counterproductive because it's going to add to a tax bill. So that's why people sometimes people will put the life insurance in a trust, because now that two million is not part is not part of the estate is out of the estate and it still goes to the beneficiary tax free because of the life insurance, the tax free.

[00:55:42]

So, yeah, everything that you speak about is extremely important. And like you said, it's not something, unfortunately, that we have really thought about a lot of it's like, yeah, most of the time it's just like, all right, figure it out when you die. And then, you know, that leads to all kinds of issues. And as you said, is actually more expensive not to have it mentally and financially because mentally, you know, family members got a fight, breaks up families all it's.

[00:56:07]

It's pretty common, you know, your grandmother has a house and then there's like four kids and they're fighting over the house. So all of this stuff, we talk about stocks, we talk about investing, all of that, the fundamentals are critical.

[00:56:18]

Well, you've got to have the fundamentals down.

[00:56:20]

Can I just say that, like, so one thing that like I see like as my I feel like everybody has like a role and whatever, like, let's just talk about like the financial like space, financial education space. Right. So I see my role the same way I saw my role when I used to teach Sunday school, like as a teenager, preschool as like 20 early 30s. And the budget needs to now that, you know, like I'm here to provide you with the financial fundamentals, because I don't care how much money you make.

[00:56:52]

If you don't have the fundamentals, you can be wiped out just like that. I've seen us wiped out. I'll give an example. I remember I was speaking at a speaking engagement. This woman came up to me and said, I don't know what I do. I don't know what I should do. I over a million dollars. And I was like, what?

[00:57:09]

And she had had cancer. And that was her. That was her medical bill when it was all said and done.

[00:57:15]

So how how you how how you outran that, you know, I mean, like you are in a cancer. So like those are the financial fundamentals of this. I actually call it financial wholeness. So I am. So these are the fundamentals. It's budgeting. People don't want to talk about like it's not sexy like GameStop, that option. Right. Like the caveat is this.

[00:57:35]

Since it's wealthy, I have multiplied. My net worth is multiple seven figures. I'm not talking about like theoretically in stuff. I'm talking more cash. I'm talking about investments. I'm talking about real estate. Like I have money, just to preface it with that, because you don't want to go play.

[00:57:49]

I don't play yourself. Don't ever play yourself.

[00:57:53]

So third person because, you know, because sometimes people grow as wealthy, first and foremost, all players don't ever play or so.

[00:58:00]

No, I said that because I because when people hear the fundamentals they like, why aren't we broke now? There's nothing wrong here. Not only am I. Well, I'm debt free like a five year old. I don't owe nobody nothing. That is my business is like I have my feel right. We make a big hit last year, just over ten million. I'm not saying that to brag. I'm saying that to set the stage for I'm talking about fundamentals from a place up you can go wealth from a place of fundamentals and wealth that you can actually keep.

[00:58:24]

So let's go over the ten minute financial fundamentals. I like to call it financial hole. This is a holistic view of your finances. One budgeting, two savings, three debt. You have to manage debt. You don't have to be debt free. You know, I know people like that free debt free. Guess who else is debt free? I told you are like my little today is my niece's birthday. Right. And she don't have no mortgage, no car.

[00:58:48]

No, no, no nothing. And she's for happy birthday to you girl. But you're still broke, you know, because that freedom doesn't equal we mentioned that before, that freedom does not equal wealth. Right. So three, debt for credit where credit is a lever. I don't think people understand that. Like like thing about a door. A door is a lever. This small knot can can twist a big door. That's what credit is able to do it.

[00:59:11]

Is this a small amount of money that's able to give you access to large amounts of money. Right. This is what what credit is five. Learning to earn increasing your income. I hope your writing this down. OK, you have to learn to earn, you know, like it's not just enough to budget and save. You're not going to budget and save your way to. Well, it's great foundational stuff, but you have to know how to bring money into your household.

[00:59:32]

Six investing for both retirement and wealth. I make the distinction because to me, investing for retirement is really investing in a way that will help you to maintain your current lifestyle. That's the bare minimum.

[00:59:47]

Yes, I always thought he cafu. What are we doing now? You know, but investing for wealth is being able to increase your current lifestyle and leave money for your heirs. So I like to separate retirement and wealth. So that is six seven insurance. It is super important. Health insurance, life insurance, disability insurance, property and casualty insurance. Think of like home and auto. Are you? In short, insurance is a risk management tool.

[01:00:15]

Insurance is there to protect you and your assets just in case you need it. Most people are under insured. I know. I was like I thought I was good. I'm like, oh, I'm good out here on these streets. I sat down with a friend of mine who's a cop and she's like, Let me see your stuff. She was like, OK, everything's good, Tiffany, but you're insured like you're twenty. I was like, I look twenty.

[01:00:34]

She's like, but your name by. And so she was like, you need an umbrella policy.

[01:00:39]

Oh. How much they're going to cost me. Because this is really to talk about that.

[01:00:43]

Can you talk about that to cover that please. Yes. And so they umbrella policy. It's like a low key secret. I was like OK, she said let's start off. This was like maybe two years ago. Let's start off with so you have your normal basic insurance, like you don't have homeowner's insurance. I've got car insurance, but I also have business insurance. And she's like, just in case those things are maxed out because something happens, someone falls and they they see for more than this other.

[01:01:06]

Shorts can cover you have this umbrella policy, right, and so for me, an additional one million dollars, which I was like, oh, sound pricey. It was four hundred dollars a year. That's cheap. So what, they don't tell you these things, these streets.

[01:01:20]

Yes. And about policy is is just a great way to make sure. So then I increase it as my wealth increases, I increase that umbrella policy and it like it's a lever to a little bit of money, gives you access to all this covered. So seven getgo with insurance, eight grrl, which is your net worth. Don't tell me how much you made, how much you keep. Right.

[01:01:44]

So that's cute that like oh I made seven million last year. They will tell you that they spent eight million in marketing. Wide net worth is what you own minus what you owe. If you owe a whole lot. It doesn't matter if you own a whole lot, because at the end of the day, if all the people are to come calling your book rights, maintaining a positive net worth, that's important. Nine Picking your money team young. How are you doing it?

[01:02:10]

You'll listen to these fellows right here. You want to have financial professionals in your life? I believe in having an accountability partner because I think money is a team sport. But I also believe, like, you know, you might you might you might look into a CFP, a certified financial planner, fee only, not fee based and not commission based. So they could sell you all kind of foolishness. Sorry, that's what you are.

[01:02:32]

I'm sorry, my mother, but, you know, not really.

[01:02:34]

But the only time I kind of cut off my car.

[01:02:40]

Oh, my mother my father would say he who pays the piper determines the tune I like the only because I pay you. They don't pay.

[01:02:50]

I pay you. Right. So anyway, so close CFP you might look at you, you might look to insurance broker, but you want to have people on your financial team. And last but not least, estate planning, you know, planning your legacy. It doesn't make sense to do all of this and not to pass on. That's the problem that we've had a hard time. I've known black folks that have grown wealth. I've known brown people that have grown well.

[01:03:14]

But sometimes the passing on is what we have a hard time with, the passing on of knowledge, the passing on of wealth, you know, the one generation to the next. That's your ten components. Like, here's the thing about financial freedom, right? I'm not a big fan of that phrase. Here's why. Because you can be financially free and not be financially whole. You can have all the money, you can have all those things.

[01:03:37]

But you'd be missing like, for example, Prince financially free. We can all agree man was wealthy. Was he financially whole? No, he didn't have an estate plan. So when Prince died, he he used to give a lot of money to to like music programs because he believed it saved them as a kid. So when he died, his closest relative was his sister. We don't know if she's big on music programs. You know, his money is going to do what she wants it to do.

[01:04:02]

So I say that not to say don't go after financial freedom, but I'll go for holistic view of your money and so little. That's why, you know, because it tells them hello. That's from the get go with money and simple steps to becoming financially all it's available at.

[01:04:19]

Get good with money.com, not a real eye. I see myself like as like the school teacher of personal finance. Like I want you to get the fundamentals. So that way, that way, no matter what you build on the financial foundation know like when this last like the last recession of 2008, 2009, 2010 hit your rock me to the core. I lost everything I said never again. This time when I hit I made money, you know, like I made money.

[01:04:48]

My business tripled because I said I'm going to position myself to have such a strong foundation that when things happen, it's the difference between being a tree and being an electric pole. Some of you are out here, not y'all, but some of you out here so interested in being this big and tall and obvious as possible. Like, look at me, look at me. And you're this cold, this electric pole. And it looks, though, because it looks so high.

[01:05:15]

Right. It flung up quickly. And you laughing at the tree tree is going slow. You like I look at the tree, then earthquake comes that pole is this deep in the ground pole falls over tree got what roof. Right. And so that's what I'm wanting for you. I'm one for all of us to have like this deep financial foundation. So everything you're learning in E well everything a learning and in market mon's. These are things that you're building on top of your financial your financial foundation so the house can stand.

[01:05:45]

So you can you can gift that house to someone else. It's why I wrote honestly, I'm not playing but like playing. But like honestly, it's why I will get go with money, because I want in a tool, a guide to guide us through step by step financial wholeness for the rest of your financial life opens up. It's like when I used to teach preschool, I knew like. Newark and literally we will go to the park and sometimes we will see like needles.

[01:06:11]

There was always feels like I mean, the kids know, oh, that's Dodo. He's just a. I mean, how you know that at three or four, you know, or like, sometimes I would hear gunshots and be like, damn, these kids live more than I did at 21. I grew up in the suburbs and I was like, damn, but what can I give them? Education. If I could get that four year old to read, to to write, to do not math, but no safe letters, if I can give them a strong financial foundation, I knew that they could take that with them because education can never be taken.

[01:06:42]

They can steal a lot from you. But not that not knowledge. I knew they could take that knowledge and build whatever life that they wanted if I could give them that. And that's what I want to give to you. I want to give you the gift of knowledge, the gift of education.

[01:06:53]

I have a follow up question Sheena wrote in, which is a great one to tie in to that about the kids. So what do we have a great toolkit for adults, but for parents, what do you think to think the top three things parents teach their kids about?

[01:07:06]

I'm like so excited over here. Also, I think that like, because we all know I stay. I don't even know if I sleep like people at all times. You sleep on my floor.

[01:07:14]

What do you or your team or team you guys are always up first.

[01:07:18]

But we are if I tell you how many just what I'm I'm not I'm not going to be going get go with money, though. You asked me to carpet get good with money.com because this is trying to make the New York Times best sellers list because they don't see all this.

[01:07:29]

And the fact that, like my chocolate face is on, like if you go to Barnes Noble, you're going to see me next to Darden. Some of these other people, you literally what I went to go look, I was like, damn, this is the only black face in the out. I'm not crazy. But anyway, so kid bam because to stay busy, I wrote this book last year. It's called Happy Birthday Molly Moore. Yo, I so like ten thousand copies of this because I as I said we're going through.

[01:07:59]

Yeah.

[01:08:00]

Probably right this way and I didn't, I said look how chocolate is because I said where are we. This is how my hair looks more.

[01:08:07]

Right. So it teaches financial education that hopefully the best way to teach financial education to little ones. I would say elementary school and younger is the story to find stories because kids have a hard time just like adults. But really kids have a hard time seeing themselves. So if I wanted to like this book is all about sharing, donate and give them back to your community, because that's a pre financial education lesson. And so at the back, I have extended questions that you can that you can ask your kid, because that is one of the ways that you can do so.

[01:08:40]

If your kid is middle school, start with allowance. You know, let your kid work for a thing like earn money for that thing and then show them how to put that put that money up. So my stepdaughter call her Supergirl because I call her father Superman. Is that like I gave her this three pronged piggy bank savings investing. So that was one side on the spending and giving. And every time she made any money, I had her put it in those in those categories.

[01:09:07]

Right now, Supergirl is 14 years old out here. She has a lip gloss company. She got a YouTube channel. I just paid her three hundred dollars the other day because she put in nineteen hours with work. I pay her fifteen dollars an hour to do stuff for the NEA. She was like, here's my time sheet. Do I get paid every week or biweekly. I was like, slow down sis. Right bulb. But that's what happens when you raise financially savvy kids to understand the core basics.

[01:09:33]

So you want them to understand budgeting, you want them to understand basic saving. You want to understand that that's not going to be enough like basic investing. So that's the next thing as Supergirl and I are sitting down to show her how to invest some of her money because she asked me, but also to quite honestly, especially when kids get older, I believe every kid should be exposed at least to entrepreneurship because, you know, because it's just it's I'm a teacher in a way I can make what I make now.

[01:09:59]

I put in seven figures for myself personally, you know, like, there's no way I'm making that in the classroom. Know? Well, maybe not. Maybe I could be trading on the side or whatever. But like, our friendship has unlocked the ability.

[01:10:10]

You're teaching us teach. Exactly. Literally teaching at scale and has enabled me like the sky's the limit for what I'm able to do, like it just some of the opportunities I just like in my inbox today that I'm just like, it's crazy. And so but you can give your child access to that through. Even if you don't know how to be an entrepreneur, why not start a small little business together? Why not say, hey, like for for example, Supergirl want to start her lipgloss business and she had me for four hundred dollars.

[01:10:41]

I was like, since you tried it seems like like got money.

[01:10:43]

I said, we have money. I gave it to Bill Cosby.

[01:10:48]

You have nothing from The Cosby Show.

[01:10:51]

And so I told her to put together a business plan and she did.

[01:10:55]

And to tell like what components she needed. She found on Amazon what you need to make her lip gloss. So I said put together a business plan. If you make half of it, I will. You know, I mean, your father will match you. This girl, smart, all of a sudden she's she's selling someone gave her like a friendship bracelet kit and I was like, she's selling them to everybody, all my friends, everybody else.

[01:11:14]

And I'm like, I thought, you want to look like she's like I do. But she said, I got to put up half of it.

[01:11:18]

So she took this gift she got for Christmas is is guilty of dollars into buying rubberband friendship for five dollars apiece. Got her to hide. It was like so again, I'd like my money and so I had to pay up. So eight of them. Well played. Well played.

[01:11:34]

Yeah. I mean, that's that's that's valuable, right? Because especially this time of year, a lot of people getting Tacitus and WME has it and they're trying to figure out what should I do with my money. But you just said a bunch of ways that somebody could actually, especially young adults, could actually earn more income from that, the money that they got back from the government or given to them from the government.

[01:11:52]

But I do this like I don't believe in, just like if you don't have any savings, this is like starting a business which ousted me. Please don't do that. I see.

[01:12:02]

No, you know, you start LLC and then I'm like, please talk to Instagram.

[01:12:07]

I mean, I was going to say, all right, go ahead. My heart hurts because I'm just like, that person is not an accountant.

[01:12:14]

You will go to jail. You can't like or like start to start a business, then apply for the people so you can spend your formative years in jail because that's what's going to happen to you.

[01:12:25]

And so starting a business is not simple, like laded that thing that you just do in order to like, you know, check the government. You know, that's that's not how that's going to work. The truth is, that's why I said that fundamentals are so important, because if you got a stimulus check and you don't have any savings whatsoever, you've got kids and responsibilities, putting that money toward investing. Now, investing is a great way to obviously like you can potentially flip it.

[01:12:49]

But the word is potentially like, so if I didn't have any other way to support my kids and everything else, like, it just doesn't make sense to use that money in a space in the place that I might not get a return, at least not in time, to be able to pay my next bill.

[01:13:04]

You know, like the fundamentals. I feel like so many people just don't want to do the fundamentals. I was watching this. I was watching like a clip from Jay-Z.

[01:13:12]

He said everybody mimics the outcome, but not the input. Mm hmm. Might so you out here trying to be like Ian, do you know any books he reads?

[01:13:20]

You know what? You know what's so crazy that you said that? And Ian does read a lot of books. Oh, but you Jay-Z, the four, when he said that, he said, oh, he said he said everybody wants to be Floyd. They want to see they want to be Floyd. Yeah. So they see Floyd on on a private jet tonight. Yeah. I got to is perfect segue way he said, but I'm Floyd.

[01:13:40]

Running right now is crazy because I'm in Miami for my birthday a few weeks ago and I was staying in fountain blue. And if anybody like those found blue, like when you drive up, it's kind of like a byway, kind of like freeway situation, like like go to fountain blue. So it's not like a pedestrian street. So it's like eleven thirty at night. I had to go to the gas station and I had to go back to my hotel for something to come with me.

[01:14:00]

Yeah. I was going to get Troy. So as I'm on my way back to town and blue from a distance, I just see somebody running in like a swishy suit, like with like, you know, like a hat on. And like, I could tell they had like they was listening to music, but I only pay too much attention because they were by themselves.

[01:14:14]

And as I got closer and I look up and is Floyd literally at eleven thirty at night and on a Saturday, on a Saturday by himself, it was no entourage by himself running for no reason at eleven thirty at night. So what I'm saying is that nobody sees that they don't, don't see much work.

[01:14:35]

Like I don't think people understand like the level of work that I put in. Like I don't, I don't think people like even Penguin Random House who I signed with, they're like I've never seen anything like they've never seen black magic, black magic. Like, like we've been putting in, like, the number of books sales that they're literally like what?

[01:14:53]

But they literally Penguin has amazing though no penguin.

[01:14:56]

Random House is the largest book publisher in the world because they've now merged Penguin, Random House and another one. They just bought another one. And they're just like, we've never seen anything like this before. When this is done, can we do a case study? These are people who sign Barack Obama. They have signed the biggest names in but in books. Right. So, I mean, I got a big deal like we had I had nine publishers wanting to get good with money, nine at a time.

[01:15:23]

I'd never I'd never I've always self publishing. And I asked my book agent, you know, is that good?

[01:15:28]

She said four is good. Four is good. So what I call so I call my team, unicorn's got time, they make magic. So nine is unicorn. And what I learned is that, like, well, one like I have an expectation of excellence. That's what I bring to the table. I am always studying, but out of joy, like I work a lot. But it's the things I'm doing. And if I'm washing the dishes, then I'm listening to a podcast.

[01:15:55]

If I'm taking a walk, I try to take a walk every day that I'm listening to an audio book about maybe marketing, you know, like even when I'm in the car, I study signs to judge how well they've marketed. I look at them and I say, wha what's the car that actually got me for three seconds? I don't know what the sign is about because I'm trying to learn what they're doing right or wrong. Like, for example, the stop sign is a perfect sign.

[01:16:19]

Perfect. Why that red is eye catching to to the way our eyes see color. And they did not white a red but or not red on white. Right. That instead the white is inside the red because it makes it easier to see why that absence of color in this dark red, white. And then on top of that, that black lettering, that black lettering, you can see that for miles away. Look at your money. Look at that black lettering.

[01:16:45]

I'm not just studying for studying. I'm studying to activate and to integrate into the things that I do. And so if you're wanting to achieve success, I wish more people understood just how how attainable it is. If you would just that one extra hour that you're not willing to give, you know, that that one extra book, that one extra, you can accomplish just about anything if you're willing to put in just a little bit more effort. Like my team is amazing because I demand excellence.

[01:17:17]

Like if someone is not able to produce excellence, we wish them well. We give you a parting gift, a hug that you even give you some money to go on your way. But you can't be here without without producing excellence. I will certainly groom you to excellence, you know, if you have it in you. But some people departing just like it. I just not capable or able.

[01:17:36]

But as a result, like Ian said, like, you see my publicist, like she's like this this week alone.

[01:17:44]

I'm beyond Jianmei tomorrow and again three days later, call me like I mean, like the first black woman by herself on the cover of Money magazine with my locks on.

[01:17:56]

OK, so like, I just like I just I think that people think that things are out of reach for themselves. But know I've only ever had two jobs like the budget, Tiffany, the preschool teacher and budget NEA like I'm not coming from Stanford University. You know, I didn't go to Yale like, no, I just put the work in, not even the work, not do the work, but do your work, you know.

[01:18:24]

Can we get some quick before you go? You know what's even more impressive than doing the GMAT sometimes? You know, it's you know, it's more impressive than the fact that you've been on e wireless platform three times. I know.

[01:18:37]

I mean, third time's a charm.

[01:18:41]

I like this is a master class in an interview. I don't know if we want to dove into marketing before we get to questions, because I know Trevor shot you. Awesome. Some marketing gurus.

[01:18:52]

And I love if you if you want to dove into marketing. Really cool. I what are some of your favorite books so far, Rishard, if you want to like jump in as well and have the conversation for business owners that are listening tonight.

[01:19:05]

I like Russell Brunson's book, so I've been listening, but you know, low key, I like books that I can extract the these kind of like small gems that most people overlook.

[01:19:16]

So like. Yeah. Like Russell Brunson. I love that. You know, if you're a digital marketer, definitely like I read his whole series, but, you know, a book I really like, I like to sell it like Seargent. I don't know if you ever watch Ryan Sargent, he's like I was like he's like this young guy do, but he's got gray hair. He groveled TV, he sells like million dollar listing. He's on a show.

[01:19:34]

But it like, Sergeant, when I tell you when it came to marketing, I was like, see, most people wouldn't listen because I listen to the audio version, but like the jewels that I was able to extract from that, you know, but also to I studied brilliance muscle, me being Nigerian, my parents are born and raised in Nigeria. And so one of the things that my dad would say if I got to be, he's like, great.

[01:19:56]

So nobody was getting A's. I'm like, well, Toshiya got a oh, OK. Full disclosure, my dad would say the stuff I have to it's that man. The only reason why somebody should get a you didn't get a she's got one brain to grade and you only have one name like she has one head. Well then as we're being given, bring me back one of those. So as a result, I learned to study excellence in brilliance and salin myself, because in my mind, if Ian can do it, why not me?

[01:20:22]

What's so special about you? Not so much what my parents know about me, but you don't.

[01:20:27]

I don't total. Ian, Ian is clearly brilliant, but because there are things it's like, OK, if you want, he'll tell you what to read if you want. He'll tell you what to look at.

[01:20:42]

Like you're not going to read to them 500 books, though. Exactly. And that's why you are here right now. Look what I did with this podcast story and Assad out of nowhere. This podcast went from here to here.

[01:20:54]

So, first of all, I was shocked because Grace and Laura Moisturizes 2.0. But you know what I mean?

[01:21:01]

Meaning like, I hear you guys talk about how you made the plan and you worked the plan. People make the plan and don't do the work. They eat Oreos. You know how. Come on. Ten pounds heavier. That's me. I mean, I love me Oreo. I'm like, well, it is what it is. I'm married. Oh, well, he's going to get what he get. But when it comes to business, I put in the work I look at can't be able quite to say yes and you both lose.

[01:21:25]

But no, I think that marketing is one of those tools that it's not just enough to market. So you have to have a good thing. Nothing worked and nothing worse than being a good marketer to bullshit. I'm not going to lie because there's nothing worse than like you write something and it's not a good thing and you marketed to it and now people call you out. We have seen I mean, we've all seen and the last few years people that we all thought were doping cool.

[01:21:48]

Be exposed and their product doesn't work. Yes.

[01:21:51]

And be dragged down to the ground. We've seen it and you don't want that. So you want first to create something amazing. But marketing really is about observation and really getting to know why people do what they do. And they'll tell you, you know, somebody will say, I love salad, but then you see them eating burgers and you're like, OK, well, people will tell you with their accents, you know, what's actually working when it comes to marketing.

[01:22:14]

And you just have to recreate that. There are lessons to be learned. Every I'm I'm a big plus. I'm a steady student, like a good teacher, and even better and even better, better, better student.

[01:22:25]

I think one thing that we've got to have a whole episode about marketing. Yeah. We've got to do that. I know you're big on that.

[01:22:31]

But one thing that you know, before we go to questions, you can learn a lot just from observation, too. And like me, you know, everybody knows I'm a big fan of music. And I was talking to somebody the other day and you saw my drink.

[01:22:43]

And, you know, one of the things I make fun of, the things I really admire about Trache is that, you know, at the level that he's at, he could just be in the clouds.

[01:22:56]

But he keeps his ear to the streets and he really taps into artists. He worked with Little Baby four years ago, even like working with like a black boy, JB And a lot of that people say is like, you know, Fabio, foreign sausage geek, like these people really are not at the level of Drake.

[01:23:11]

And yeah, part of it is that, you know, he's right in a certain way to kind of become, you know, more and more cool. But you got to give him kudos to even actually have his ear to that to that sound and actually know was breaking early before anybody gets a lot of artists.

[01:23:25]

The vast majority of artists have not done that. And that's how you become a dinosaur. And I think that that's one of the reasons why he's been number one for over twelve years straight. And we do that with the podcast. Like, you know, we just had Jim Jones, who was a cultural icon. Then we follow up with a woman who had one hundred and twenty five followers. So people might look at that like that's kind of like odd.

[01:23:43]

Like we're a top business podcast in the world. We have a lot of influence. We have, you know, hundreds of thousands of people on social media. And we chose to to do a 180 turn around and go back to where we originally started in content.

[01:23:58]

Go and find somebody with one hundred and twenty five followers. And she's had a thousand. Yeah. But it's like, you know, if we were just chasing if we were just chasing social media influences, we would we would a lose the true essence of what we've built and be we will miss out on somebody that has a great story just because we're looking past.

[01:24:17]

Oh, she's she does. She's not verified. We can't put her on.

[01:24:20]

And that's just honestly, that's foolish because you just like, for example, my my my attorney, Tony, like she said on somebody panel, this is what I said before I just met her and she's brilliant. She went to Georgetown. She'll have like her master's. And she is like, literally brilliant. And I remember, like, I had her speak at my own high school and she had posted, like, you know, this panel told me that I couldn't speak because I didn't have enough followers.

[01:24:46]

And today, you know, you know, speaking out like one of the, you know, my financial idols, like all in school.

[01:24:52]

And I was like, they thinking, like, who's going to be going on me, you know? And so I just I it doesn't make sense. Like, these followers don't mean nothing. Moseley's people are broken when I know why they beat my inbox. Ask for help like the followers do not equate to sales.

[01:25:11]

You know, like I it doesn't I cannot tell you like posting on social media. Very few people are able to convert their followers in to salesclerks to say, you know what I mean?

[01:25:22]

Like and if they are, maybe they're running ads. They probably have a decent email list. These are things that have helped me. But what I see social media as it's one. A billboard like hey, hey, hey, hey, hey. And then I make I close the deal someplace else, you know, that social media for me, you know, like it's a it's a tool just to to to make sure you see me. So when we close the deal, so when you go into Barnes and Noble, you're like, oh, you see her on social?

[01:25:47]

Not necessarily that you're going to purchase from me on social, but not enough people, I think, or too many people underestimate the value of one people because like that person that you think you're turning your nose up at, like, yo, Tony has saved me so many times. Like, if I tell you the deals that I've signed like that, like maybe I would have signed something that wasn't right. Like even when it comes to like my my book deal, I made sure that no matter what I signed, Tony has the last look and people like, did you see sixty two or four.

[01:26:19]

I'm like, no, that's why I hired you. What does it say. And she's just like this. They said here that everything you do after this belongs to them, but it's set in such a way. And so people throw people away all the time. Like what aren't what his followers like you.

[01:26:32]

You have to have counsel that is not distracted by social media. Yes.

[01:26:36]

To be a distraction because honestly, the wealthiest people I know I love, I want somebody that likes you or they are social media, they post their cat.

[01:26:45]

But I love when somebody slips up that I respect and they tag someone like, you know, like such and such, you know, y'all I just signed a deal with so great set out to set out to Carlos. They tag Carlos. I look at Carlos. Carlos got one hundred five. I follow Carlos and Mike. Hey Carlos.

[01:27:02]

You know, because I know that's the man right here, you know what I mean? Like don't be fooled by like these, like, you know, like influencing is cool. But the problem with most influencers is that they haven't built their own thing. Like literally banks come to me all the time and they're like, hey, Tiffany will pay you to send people here.

[01:27:23]

And nine times out of ten, I'm like, your money's not long enough because or I can use my influence and send them to what you want to hear my podcast, Brown and listen.

[01:27:37]

My my all I like why when you have your own plus two, when you build your own, then I can do what I want. I can still work with locks, I can talk my talk, I can wear my Africa shirt who contact me blue.

[01:27:53]

Like there is no bigger entity that can say that because we're not working with Tiffany anymore. It's over for her. There is no brand, there is no TV show.

[01:28:04]

There is no I literally have said no to about five different productions to just the last week alone because it's not right. First of all, if you're not, give me credit. Oh, you think I'm stupid. Creatives are not.

[01:28:17]

And some we talk about out all the time. Most creatives are not in a position to even negotiate that because they have no real business acumen. Yes.

[01:28:25]

Well, they're in a position, but they don't want to because they don't want to take the short term and for the long term.

[01:28:30]

W. like my mentee always tell me, Tiffany, one thing I admire about you is that you wait on some money.

[01:28:36]

I sure. Well, because when I don't want to happen. Case in point, when when this book came out, I told we had the nine publishers that wanted it right or this before was even a book. I had just written a proposal. So I also at that time I had written the proposal, submitted it.

[01:28:52]

They're all wanting it. And my book agent that you have, if you watch and don't forget, you told me this, she said, don't post about Molly Moore. I said, I'm sorry. That's been my dream for like since I was in my 20s. It's happening. I'm posting about Molly Moore. We're doing a Kickstarter. I need to raise the money. And she said no, because the publishers that want the book, if they see you have this, they might think, oh, she's too busy or but I was like, let them think it said.

[01:29:15]

So I posted and we like Kickstarter.

[01:29:17]

We asked for thirty thousand. We made seventy thousand. And guess what happened?

[01:29:21]

One of the biggest problems, the second biggest publishing company in the world said not only do we want this book, whatever this is going to be, but we saw Tiffany pull something like a children's book. We'd like to buy that as well. And you know what I said and spells no.

[01:29:36]

You want to know why? Because one day you're going to be watching Molly.

[01:29:39]

You're so huge and you're going to be where your daughter is going to say, I want Umali more shoelaces. I want Molly T-shirt, I want more. So if I sell you this book, short term win. Right.

[01:29:53]

And then you take this book and create Dora the Explorer, which is currently worth about like I think I read somewhere with like seven billion dollars and you make seven billion and you pay me twenty five thousand. Now I'm not beautiful. I will wait, I will wait tables. I will, I will, I will. I will tutor. I will babysit. I wish that for more people that they would wait on money. I have said no even when I didn't have it.

[01:30:17]

You know, I've had people who have wanted to have a piece of the budget needs the one about and he didn't even have anything. I'll give you money for it. I'm like, I'm not even making any money, but I'm like, nope, it's a hundred thousand percent mine. I have created products and service. Says that made no money the first five years and now, you know, we make bank off of it. I wish that we would wait, that we would hold on to the things that we create, because I told myself one day when my great, great grandbabies are living in the lap of luxury, asking the butler to bring them something to drink and, you know, this time less ice because he tried it.

[01:30:51]

They know it's because of this, because I owned it all and it was mine. And as a result, I was able to pass it down to legacy. And so, like, we deserve to have legacy. So much has been stolen from us. Like, I'm like, no, not not up in here. Like, you can wait. Like I remember I told you guys already know. I'm sorry. I never said I'm sure you're getting approached by so many different opportunities.

[01:31:14]

But when I tell you some of the big names that have approached me and I'm like, no. Oh, well, you know, Satis, I don't care. I don't know. No, I want I want I want executive producer credit.

[01:31:25]

I want to get paid like you get paid.

[01:31:28]

Executive producer credit is so little why you wanted. You know, like we talk about trying to tell a kid like, oh, you don't want these Éminence, it's not good. Well, do you even it I wasn't Éminence, I'm like, I want ownership of my image. You're going to put it out there. You don't give me, like, talibe. No, I want that long sound like medevac out for gold talibe. Give me back in.

[01:31:48]

I don't want to do that. OK, or my back end. So I've said no to everything. So if you're watching. Because they always watching. Because someone always hits me up afterwards, it's like let's talk again now we can talk when we could talk back.

[01:32:00]

And if not, because here are the gems of the night. Yes. Please write that down. Becky and I talked about with a life insurance trust, please do some research on it. I don't think you guys realize how valuable those to those two things alone.

[01:32:16]

If you own that back and I'm willing to wait or created myself like I'm already working on with Molly Moore, I'm working on her her YouTube channel, because guess what?

[01:32:27]

It's not when parents buy stuff for kids. It's not because of parents is because if I can get your baby to how about this book, you go you go buy her the bedroom set, you're going to buy her the the scooter.

[01:32:38]

What's the book bag? Exactly. This is just this is just a calling card. So I've already linked up with all these different schools. When they open back up, guess what's going to be on your baby's classroom, the classroom library, this book, she's going to come home like I want Mollymook and I want and I'm like, oh, and here is all her accouterment.

[01:32:56]

Yes, because I'll say no to babies.

[01:32:58]

And so specifical Alexander because he likes ninety four times. So yes, yes.

[01:33:03]

I'm telling you kid stuff is one of the like one of the, the most profitable platforms you can go into because anywhere along the way a parent can say yes, you might have a parent that doesn't make very much but they can say yes to a fifty fifty cent Dora the Explorer Lollipop. And then you might have a parent that makes a ton of money and they can say yes to a five thousand dollar Dora the Explorer bedroom. Say either way, parents find a way to say yes.

[01:33:31]

And so you can create a product line for any range of parent.

[01:33:35]

Like I said, Google, Dora, Google, how much she's bringing in. We're going to see if we can see the movie shop.

[01:33:41]

Yeah, I'm telling you, this is, though, and people get excited about Blood and Easter. I'm like, oh, that's cute, but this is cute. She's just the funder.

[01:33:48]

So the other things that, you know, I'm speaking to a production company right now and I was like, you know, I'm talking about ownership. And they were like, I now I'm like, OK, you're going to see Molly more everything.

[01:33:57]

So that's my major salary's eighty five s. So he says she's talking. I talk right now.

[01:34:03]

We got you know, I love honestly I, I just think we all are capable of growing wealth. But I want you to grow wealth from the place of sustainability. I want you to grow wealth in the place of of the way that you can maintain it. And I want you to grow wealth. You can bring other people with you. Like if you were to see my team, this is what they look like, you know?

[01:34:23]

And so, like, I want you to grow wealth in a place where you could bring, you know, that you can you could put money in your and your people's pocket. Like I paid off my parents house two years ago. My dad couldn't believe it because I was kind of like I mean, I wasn't left to say I wasn't while I was.

[01:34:36]

I'm Nigerian wild because, you know, you can get to the I don't it. But like, I'm like but like when I paid off their house, my dad was like, you pay off my house. I was like, yeah. He was like, is it going to bankrupt you? I was like that.

[01:34:51]

It was one hundred twenty thousand dollars.

[01:34:53]

And I was just I asked my husband, I was like, look, I would love for my parents. I have to worry about anything in retirement. You got plenty. You pay off your house. And he was like, let's do it. Paid it off. My dad said he called like the bank like fifty times just to hear your balance is zero. I want everyone to have that opportunity to do so. As a result, my mother was able to to retire early just the other day.

[01:35:15]

She was like, we want to rebuild the decks. You text me, it's going to be eleven thousand dollars.

[01:35:19]

I was like, Sis, that's what we do. Do you just make a play for the money I make now? Because she's like, You got it.

[01:35:26]

You got it. So I want that for everybody. But you told us that when you told us that story in May, last May, I remember very vividly and I said, you know, that's going to be my goal. So that that's one of my goals over the next to pay off your parents house.

[01:35:37]

Well, the sixteen months, that's that's one of my goals. So I heard you say it first, then I'll watch Alex do it for his mother of the challenges that.

[01:35:45]

Yeah. So that's what is the best feeling ever.

[01:35:49]

But I'll tell you what I told my sister the other day because she saw my sister Tracy is my my publicist, but she's just the bad mama JAMA. And I told her, like she used to smile, she really love styling and she really loved like buying.

[01:36:03]

And she was like, but she's so damn good at being a publicist. And I asked her if that's is that what you want to do. She's like, you know, I would love to like do more styling, but, you know, it's not really no money in that I said, no, no, you should always have that big go up here.

[01:36:17]

I remember when I was sleeping on her couch like seven years ago and I had no money.

[01:36:21]

My big goal was if I can make three hundred thousand dollars a year take home, then you know, all the things that I want to do. You know, I have a. I was making nothing. I was sleeping on her couch, living out of a suitcase and so but I had it I'd written it down. I had that big goal. But then I had you have to break down that big Gorbachev to identify it and then work on a day to day.

[01:36:43]

There's not a day that goes by that I don't work on my goals and dreams, not a date, whether it's just thinking about it, writing it down, reading a book, listen to a podcast, whatever that looks like. Not a day doesn't go by that I don't deposit's something in my mind. My dream bank. And you keep that goal in mind because if you let go of that, then you just work to work to work.

[01:37:03]

You know, like Molly Moore has been in my head since I was 26 years old. I'm forty one now, but in the back of my head, I was like, one day I'm going to have this book, this book. It's going to be this is going to be a production company. I had it here. And then finally, after seven years, I found the right illustrator, then I found the right director, and then I found the right.

[01:37:21]

I didn't want to be with the big publisher, but I found a hybrid publisher called Wissink that let me keep all my rights. It's like your master's in with your music, right? And so I was like, OK, but I had to pay out of pocket. I had to I had to print. It was forty thousand dollars to print for ten thousand books. But by then I had it cut the budget. He says the bank like that's my core business.

[01:37:42]

What I want to start something else. I go to a bank about Inessa, she she invest money and then I get my money back when the thing starts to make money. And then I did a Kickstarter, raised seventy thousand dollars and within a year I'm in talks with a production company to turn this into a show.

[01:37:56]

But that that was a dream that came 20 years ago. But you don't lose sight of that. You keep it in mind and then you put one foot in front of the other in front of the other in front of the other. You build that foundation and you grow from there. I just I see so many people that settle or try to try to go for that fast money. If I could put ten thousand into GameStop, even though I don't have ten thousand to borrow it, that's not even if you are lucky and you were able to make that money and flip in, you're not going to keep it because there's no common sense there.

[01:38:27]

There's no foundation there because you're going to get lucky here. That unlucky here. Like, I don't want fast, fast money with no sense. I want to be able to like like I said, I want my my heirs, heirs, heirs to be like one day there was a great, great, great great grandmother, Tiffany. She's the reason why we all live in like we live in now, because she put all of these things in place and all these safety nets in place that we will never have to worry about money.

[01:38:51]

Yeah. Yeah.

[01:38:52]

Well, Downhome dreams are Safak. We didn't get a chance to get questions. I know I'm my bad.

[01:38:57]

I always do that. But we do them up.

[01:39:02]

I'll put you on a spot if we could. We could do a swap if you're interested. I know you got your group. If we can get you to teach a class for while university, I think that that would be really, really good. Yeah, I got you. What do you want me to teach you?

[01:39:13]

Just let me know. I will set it up. Yes. And then you could come and then you tell me like what. What you like to teach at Liberty Academy they would love. I know Tamsen right now. She's our academy manager.

[01:39:24]

She's like, oh, I know y'all are already coming on my podcast. Grand Ambition. We had it on. But like, honestly, honestly, honestly, like, if I see something, I'll put up some money.

[01:39:37]

I'm like, oh yeah, I'll give a hundred dollars. Well, if you're in the mood to spend a little money.

[01:39:43]

No, for real.

[01:39:45]

I would love if you all go out, go to Barnes Noble's or just go to get good with money.com and cop you a copy of the book if it's not you that needs it. I know you know a college student and your sister, your mom or your cousin, it's really going to be transformative. I have already decided that I want Gecko's money to be like the four hour work week I timorous like before I wrote it.

[01:40:09]

I had the intention I'm going to write a book like that, a book that transforms the culture that shifts us from here to here. Financial wholeness is a new concept, you know, with I mean, it takes the takes simple building blocks but creates a new concept. And I said, that's what I wanted to do. I met my book agent Heather through a friend. We're talking, we're talking. And she was like, you know, what's your goal?

[01:40:33]

This is before I'd even written the book, before I'd written anything. And I told her about how the four hour work week changed my life. When I was teaching preschool.

[01:40:39]

I studied it, you know, like when the kids went to sleep, I would read the four hour work week and map out how my life was going to go, you know?

[01:40:47]

And then she was like, oh, I was like, because, I mean, everybody knows Tim parents like knows his name. But she was like, no, no, no, that's my book. I said, I don't I don't understand.

[01:40:58]

She's said, no, no, I bought that book and I named it. You want to call it Adventures of a Drug Dealer or something where I said, Wait, Heather.

[01:41:07]

You see that? Yes, when I work for whatever the publisher was at the time, she's independent now that nobody wanted Tim's book, she saw something in him. She's the only one who put the offering.

[01:41:18]

She bought his book, nurtured it because she was the editor of Time to where it is now. Named it the four hour work week. And that's my freakin book agent.

[01:41:28]

I was like when they said that intention.

[01:41:32]

So I said and she said, what I saw in Tim is what I see in you. I was like, that's all I needed. It's a hell of a compliment. Oh, it's so wrapped. And so. Yeah, go ahead. I want to get go with money, get you a copy of this book. It is going to transform the culture. I promise you. Like one thing I am is, is for the people that I serve, like, you know, anybody who knows me knows I give way more than I ask for because, you know, you know, we're going to do it.

[01:41:57]

We have a book club here while university my mind, I'm thinking this is going to be our next book. That'll be nice.

[01:42:05]

Yeah. Nice book to slide through.

[01:42:07]

You know, what makes it even better is that we know the author and so she can come in. I sure can. You know, I got to start the book. Yeah. You see that going up in the chat. They're like, yes, yes, yeah.

[01:42:18]

They're going crazy. You might be all we're going to make this happen.

[01:42:22]

It's going to be our next book will be While University. I got my copy. Is there audio version too high?

[01:42:27]

Yes. And I read it too. I read your voice. Yes, it's my voice e-book version. And someone asked what my ad is.

[01:42:34]

I'm the budget Knysna from entrepreneurs. Replay this. Energy, enthusiasm, jokes. She has her points down. And look how she dominates the interview, not always like you did, Gregory.

[01:42:53]

Few of you did like Camron over 50, though, eat up so much space, she probably got two hours worth of content out the most. It will take them three days to get out like a ton of soundbytes.

[01:43:08]

Kuroshio to some, you know, personality and presentation. So you got to practice be alive. I'm telling you that, like, right now. Yeah. Yeah. And you want to it's been 10 years of me practicing like you have to be came out here like loaded looks like, oh no, no.

[01:43:24]

I was like, what was that about? Because you see this in the background. I was like the Michaels was like what we're doing is this right.

[01:43:32]

No, but no thank you all for having me on, because I think it's important for people to see different ways to navigate financially, different ways to hear it. I mean, like, look what you've built.

[01:43:41]

This is nothing short of miraculous. Like this is. Yeah. Look what you built.

[01:43:45]

This is a thank you. You're going to take us on CNBC next time you go.

[01:43:49]

Well, you got to know very well next time. Well, honestly, CNBC that you know. Well, you tell me.

[01:43:55]

I would like to know. I've been like y'all. You know, I'm I'm. Are you not getting beat down by press? I feel like because if not, there are literally some press platforms that I'm just like, yo, I can't be. Do you have anybody else to call? And I literally will like Aliu. So if you're like but I just always assume that people are beating you down if you're like them to us. Well, work all of them.

[01:44:17]

And I got a great jumper inside. Outside. You saw what happened with The New York Times, with the New York Times and Washington when I hate you, Joy.

[01:44:24]

Was it the Times when the first time. Yeah, yeah. I was like, what? I remember your podcast. I remember we talked about how your house had been like under President Clinton.

[01:44:34]

They call me over the summer. Yeah, for sure. Yeah. And so like. Yeah. So like no, no. I think that sharing is caring and I yeah. If you're, if that's what you're wanting. Like I am overflowing to the point I told Tracy after this press Tarnopolsky somebody else like I'm tired. So that's what you wanting. I always papito some spots for me to go.

[01:44:53]

Trace's I can't take it on right now. So I think if I go to it's like I'm telling people to leave me alone but not for real.

[01:45:01]

That's what you're wanting or there's anything else.

[01:45:03]

I always think that to that, like, you know, I, I believe truly that if you do right by me, I do better by you.

[01:45:09]

That is how much the book my book right now on it. Twenty four dollars. But I think on Amazon right now it's like eighteen dollars.

[01:45:16]

OK, so we shot to my boy from Detroit. Yeah. He just sent one hundred dollar donation so we'll, we'll use that, we'll sponsor some people in Yale University system is going to be be dealt, go by some books and we'll give them to our university. I'm just saying they can start the book club off early and get a yeah they're that's be great.

[01:45:37]

Let's go. They're going up for you. Tracy. Tracy, best part of business. Here's Tracy. Amazing. Yeah.

[01:45:44]

If you only see this, some stuff I can't even say that's coming up because you're not allowed to say ahead of time. If you just see what was wrong with that, you are going to be like de.

[01:45:53]

I see you do what you like, just keep an eye on the energy on that, but it needs to add the budget is the idea you're going to be like, I like I know he's allowed to do all that. I'm like, I love it.

[01:46:05]

I love it while you're here. While you're here, I want to give and this is a with closing up women's month. I want to give a huge, huge round of applause to all the women that have blessed our platform. I would just run down a list. Hopefully I don't miss anybody so much. Business being Valencia salmon. Nicole Russell was sarnies from Oklahoma. This is Mandy B Kizzia, Kiana Watson, Ronnie Brown, Djamila Davis, Lexia, right.

[01:46:30]

Lynagh, Laura Jalani Lobdell, a.k.a. Miss is two weeks out. Jasmine Crow, Snoop Adua Styles, Ashley Scott, Swannee Lewis and of course you Tiffany Bodine's you all. Oh, and a few people have better. Bless you. I'll university as well. Yes.

[01:46:46]

A Chatterley who was a professor on While University and of course you because you have given us so much inspiration and outside of just doing the interviews, our conversations after them and in between have been so beneficial to our growth. So I want to highlight you and all the women that have blessed the platform. So thank you. No, thank you. I love seeing y'all.

[01:47:10]

When I say Janet, of course, it's an amazing job. Of course, Janet, the amazing Janet, we love you.

[01:47:17]

Thank you for all you do, Danielle. Thank you for all you do. My wife. I love you. So hero.

[01:47:22]

That's why I give her love.

[01:47:24]

Women, our mothers, our mothers. Thank you.

[01:47:29]

Like any woman, anyone ever. Let me try. I love all women know that is I mean, where would we be like without our women.

[01:47:40]

I mean, not that women are the first teachers and especially black women, but women. We make up to 70 percent of the choices, the financial choices in the household, seven zero. So let's you know, just how dire it is that we learn financial education, because if not if not for women, then where would the family be? You know, where we when we were children be? Yeah. So, in fact, I like I love seeing like like I said, which I like doing.

[01:48:05]

I'm just like, well, upward, onward, upward onward. Thank you. There you have it, ladies and gentlemen. Well, once again, Bungeni says she never disappoints. No question.

[01:48:18]

No question. Shall we go? Sorry, not sorry.

[01:48:22]

And we're going we're going to do the home and away for your podcast next week. Looking forward to that. So, yeah, thank you once again for coming on. Always a pleasure. Never a disappointment. We definitely got to connect offline because I'm definitely going to talk about a few things.

[01:48:38]

But yeah. Amazing show. Yeah. And this is going to be love. The podcast will be Love will be available tonight to listen back to an audio outlet.

[01:48:48]

It was available on YouTube right after this. But audio outlets will be available in a couple of hours. So you definitely get the playback. A lot of Jim's was dropped, so, you know, hundreds.

[01:48:58]

Tell him to go over there. I'll let one more time because I think people skip over that and you drop the gold bar. Can you just touch on that real quick before we wrap up?

[01:49:08]

Being on is Oprah Winfrey content?

[01:49:11]

King Island, the island is the irrevocable life insurance trust. So, you know, a lot of people might not be aware that, you know, most 99 percent of the time when you buy a life insurance policy, a person owns it, like I'll buy a life insurance policy. And I'm the owner of the life insurance policy. But you can actually have a life insurance policy where it's owned by a trust and that serves a variety of different purposes.

[01:49:38]

But it's one of the things that wealthy people use for estate planning because there's a thing called estate tax. So if your state is over like five million dollars, something like that is subject to estate tax. So what happens when estate? This is why you see a lot of entertainers and athletes, they have estate tax sales. So like a lot has been a lot of famous people that have estate tax problems, Elvis Presley, you name them, and they got to sell their guitars and all that because they only have like six months to pay these estate taxes.

[01:50:05]

So, you know, the status could be as high as up 30 percent, depending on how much money you have in some states have an estate tax as well. So now it's a whole issue when you die that your estate has to pay the estate tax. The problem with the estate tax, there are a lot of people is not liquid, meaning they don't have that you might be worth 20 million dollars, but only have a million dollars in a bank like you might have nineteen dollars million in property.

[01:50:30]

But if that's an estate tax issue now, they don't want to hear like I don't have the money to pay, you got to pay it. So now you have to liquidate property, you've got to sell stuff and it becomes a whole issue. So what you can do is you can put the life insurance policy in Eilat and now that takes it outside of your estate and it doesn't add to your estate tax issue. So that's something that's, you know, a sophisticated life insurance tool that savvy people use and have used for a very long period of time.

[01:51:00]

And it's called the Isleta Irrevocable Life Insurance Trust. So that is the three minute ILIT explanation.

[01:51:07]

Kings. Oh, yeah. Oh, can we just talk about so far real quick, please. Yes. Over time. Can we just go over time for a minute. Of course. So far, so far it is interesting because they are one of the I think they are the first company that's going to let retail investors invest in their IPO before pre IPO previously in order to invest in a pre IPO. You have to be like an institution or you have to be a accredited investor, high net worth person to have access to this.

[01:51:36]

Most of the time what happens is that IPO is just driven up. The price or the price might be like fifty dollars in a pre market. By the time it hits opening, it's like eighty dollars.

[01:51:46]

So what happens is that a lot of times people so they already made 30, 40, 50, 100, some 100 percent on their money.

[01:51:54]

So by the time it opens up, this is why you see a lot of times like IPOs start high, then it'll come down because it's first day selling and first day selling happens a lot. Whether you have equity, you just want to sell or you ran up your position already. You already won before the game started. A lot of people went before the game starts. Yeah, that's a whole different conversation. We'll have another day. But Ian, what's your thoughts on this?

[01:52:17]

I think is very interesting. I will tell you guys, be careful, because what if they are letting people do this because they need it to be?

[01:52:25]

Yeah, that's why I said it.

[01:52:27]

There's this risk that comes with it. And obviously, over the past 12 months, we've seen companies IPO and the stock goes up. But there's times when you IPO and the stock goes down. So that's a risk, too. And so there's a lot of stuff that you have to read. And one of the things that people need to know is that you have to be a client of Sophi first and you have to have three hundred three thousand dollars in your account.

[01:52:47]

So it's not a lot of money. But again, they're saying that you need the three thousand and then you can invest in IPO interest amount, although I don't think it'll be the last time.

[01:52:55]

I don't know if we'll be the best, but it's interesting. And so it'd be interesting to see because there's talk that Robinhood, which is potentially going to IPO soon, is talking about doing something very, very similar. And so. It was very interesting that that fund also blew up. In time for the Robin Hood debacle, to shake people and scare people out, too, yeah, AMD has been upgraded by just this is like this like when, you know, when you watch the Marvel movie breaking loose.

[01:53:27]

If you left this if you left the movie early, the credits would play to this. This is like. That's a fact. Is that's a fact. If you if you left if you left the movie early, you definitely played yourself. But Amte has definitely been upgraded to, I believe, a strong by the time.

[01:53:46]

Let me see. I got you.

[01:53:48]

Only outprice matters. Our long term target is going 24 or four, but definitely AMD is one of the most important. How many semiconductors are needed to go into most cars?

[01:53:58]

AMD is not going anywhere. No, it's not.

[01:54:01]

I think they just did a deal south of Panama. He's very bullish on AMD. He did a deal with Mercedes I think.

[01:54:06]

Yes. Oh baby. Yeah, yeah, yeah, yeah. Guys, I'm bullish. Outperform that. Who that did it.

[01:54:13]

This is. Super overtime. Yeah, the whole and long term.

[01:54:25]

Yeah, well, it got upgraded. Yeah. A major a major investment bank to outperform. So, yeah, that's what the people are think and leave the movie early.

[01:54:33]

Yeah. We appreciate you if all saying oh, you guys at Intel.

[01:54:38]

Intel OK. No, no, no. I'm just saying we will like Intel's dad. Like listen, AMD is just from a technology standpoint is surpassed what they're going to be able to do that.

[01:54:50]

Absolutely. They're able to produce at a higher frequency. So, yeah, they have these on our list for sure. And earnings really quick. I guess I'll just do one. Lululemon will be reporting tomorrow after closing, which is challengeable. That was one of his stocks that he always some other time. It'll be interesting to see how they performed, obviously, with with the apparel industry and the retail industry and people going back into stores. We'll see.

[01:55:17]

It'll be interesting.

[01:55:17]

Like Long, Long of Micron is one of my my new watchlist picks, Micron reported Wednesday. So in that that semiconductor the computing computing computer memory lane.

[01:55:29]

And so I got that on my watch list. Micron. There you have it, ladies and gentlemen.

[01:55:34]

All right. I'm to go home, get some sleep. Yeah.

[01:55:37]

Shout out the Jimmy to my responsively. I saw him use that today. So no sleep for me.

[01:55:45]

I got it for today. Show appearance.

[01:55:47]

Hey, what can we do to support you. What what time is it so we can show up and show out. Well for Good Morning America. Eight thirty eight forty. If you're watching you watching obviously watching this later. Too late, but you have to watch the replay and then again on Friday, I think in like nine thirty or something like that. But yeah, definitely a forty.

[01:56:05]

What's so special is that like it's the golden hour, the most watched hour of morning television like in the country. And the truth, I mean, I'm I'm saying that lightly, but it's like mind blowing because it's like Michelle Obama's what they have, you know. Yeah. They just don't have and it's their book segment. So it's very they don't have those very often. And so they don't give them I don't even know how it was, you know, they said OK to me.

[01:56:32]

But yeah. So it's really I guess I, I mean, I don't know.

[01:56:37]

I just think, you know, a fair shot down this road, but also to all our podcast friends.

[01:56:45]

Shout out to Joe by shout out to Corey, shouts out a whole team of Joe what podcast. Shout out to eighty five social media. That's what the game. It's a million dollars worth of game shot. A horrible decision is Charlamagne and God. I love that guy right there. That's my God. That's my God, man. And shout out to Jay and I'll tell you why. In the financial literacy space that's pushing the culture forward. Yes.

[01:57:09]

We appreciate you.

[01:57:11]

I will be. I watch Good Morning America every morning. So I will be watching. I'll be tally all the earners in here. All the too busy here. I'll be watching.

[01:57:17]

I'm looking for, you know, just your dream.

[01:57:21]

You got to blow this up. We got to blow this up.

[01:57:24]

Yeah. So we can have more of us on the air. I want it to be normalized. Black and brown finance, red panda family.

[01:57:30]

Take a break. Watch it. Watch tomorrow. Homework watch.

[01:57:36]

The show would not be complete without a homework assignment from Ian. So now it has been assigned. There you have it.

[01:57:42]

Ladies and gentlemen, are your Lesia podcast. One twenty seven will be out tomorrow. The replay of market Monday will be out in an hour on YouTube. It will be out right now. Make sure you check it out. Love is love. Peace your peace.

[01:57:58]

Love you all. Thank you. Now, Dan. Monday, Monday, Monday.