Transcribe your podcast
[00:00:00]

Does fear ever motivate somebody to change?

[00:00:02]

It depends what change you want.

[00:00:05]

Do you want to induce action or inaction?

[00:00:08]

For example, telling someone, If you don't go to the gym, you'll be fat.

[00:00:12]

That's a fear strategy, and you're trying to use a fear strategy to get someone to do something.

[00:00:17]

The reason it doesn't work so well is because of something known as the approach avoidance principle.

[00:00:23]

To motivate someone to act, it's better to highlight the reward, not the fear. Wow..