Transcribe your podcast
[00:00:00]

Finally, it's fair to say that Americans.

[00:00:02]

Will drink a good deal of wine tomorrow with their Thanksgiving feasts. But if we were to ask who makes the world's greatest wine tonight, we have an answer that may surprise you.

[00:00:13]

At Schaefer Vineyards, Elias Fernandez walks row after row, checking the vines, the grapes, and feeling the sun.

[00:00:22]

The sun reminds me a lot as a kid growing up because I did a lot of work out in the fields.

[00:00:27]

A pioneer in the Napa Valley, elias has gone from migrant worker to master winemaker.

[00:00:33]

Been doing this for 40 years. Wow. This will be my 40th harvest.

[00:00:38]

Along the way, studying viticulture in college and creating this 2008 vintage, which won wine spectators coveted wine of the year.

[00:00:47]

Do you think you're a better winemaker because you've lived on those fields?

[00:00:52]

Yes, I definitely do, because I can connect with the people in the fields very easily. So to me, it gives me a little bit of edge, for sure.

[00:01:01]

That edge shared by a growing group of Hispanics now shaking up the billion dollar wine industry.

[00:01:07]

Are Mexican Americans making some of the best wine on this planet?

[00:01:11]

For sure.

[00:01:11]

And they're doing it right here in Napa Valley and other parts of California.

[00:01:15]

Senior editor james molesworth tastes, rates and rights for wine spectator. He's noticing more and more Hispanics making their mark.

[00:01:23]

I think what you have there is probably a little more soul, which is hard to quantify, of course, but again, it's that if your family name is on this bottle, you're taking it very seriously.

[00:01:32]

For this family, oscar, his wife Lola, and their nephew, there was just one name for their wine.

[00:01:38]

My first thought was, yama, we have to honor our family name here in the Napa Valley.

[00:01:43]

A great name, but no relation to this reporter.

[00:01:46]

It's really hard. And that's been our biggest challenge, is we are this small brand competing with a lot of big guys out there.

[00:01:57]

They're betting wine drinkers appreciate not only their big, bold cabernet, but also from planting to blending to bottling. One family did it all.

[00:02:07]

And I think that it's really time to highlight those individuals that farm these grapes. And I think it's kind of a responsibility of ours to bring full circle winemaking in the Napa Valley. For the Mexican American vitners from the.

[00:02:21]

Fields to the cellars to your dinner table, the American dream in a glass.

[00:02:26]

Thanks for watching. Stay updated about breaking news and top stories on the NBC News app or follow us on social media.