Um, three decades ago, it would have been hard to imagine that the most popular exhibition at the Victorian Albert Museum in 2023 would be halu showcasing the Korean wave, or that Korean would become the fastest growing modern language among those studied at British University. It. Korea has matched Danny Boyle with Bong Joon ho, James Bond with Squid Game and the Beatles. Let it be with BTS's. Dynamic or dynamite, our cultures share a remarkable ability to captivate imaginations of across the world, transforming a so called soft power into a shared superpower. It.