The sources of stress in your life, we call them a ton of stress, T-O-N-N. Trauma, obsessions, nuisances, and noise. Trauma happens from outside you. It's a major change in your life, and it hits you so hard and it breaks you for a short time. But believe it or not, 91% of people will face at least one, but often several, PTSD-inducing traumatic event in their life. That's like the loss of a loved one or losing your job so unexpectedly to the point you have to suffer or whatever, being in a war zone and so on. Believe it or not, 93% of them will recover within three months. Trauma is not what breaks us. The interesting stuff that breaks us is the long application of obsessions, nuisances, and trauma, and noise. Obsessions are macro issues that you tell yourself. Don't exist in the real world at all. I have a belly, a little belly, so no one will ever love me. You can obsess about this for the rest of your life. And make it your life story and basically create a lot of stress as a result of that script that you told yourself. Okay? You know, nuisances are the little ones, the little forms of that.

Things that are triggered every day by you passing in front of the of the mirror as you walk out of the door and you go like, Oh, man, you're still fat or whatever. Believe it or not, most of our stress, however, comes because of what we call nuisances. Nuisances are stressors that don't break you. They're not trauma. But there are so many of them that you include in your life. So many of them. When Alice wrote the limit bit of the chapter, she wrote a beautiful script about the The first 5 minutes or 10 minutes of your day, and she started to count the stressors that you trigger in your life in those minutes, from the very loud alarm to the opening your social media and seeing something upsetting or opening WhatsApp and getting a message you don't like and so on and so forth. This is 5 minutes, 10 minutes. Before you even had your coffee, you get 10, 15 stressors. The trick is, how beneficial for your life have those been? If we're aware, if we're able to look at those stressors and say, Hold on, I'm going to take an inventory of all of the things that stressed me last week.

A genuinely honest inventory. I'm going to tell myself, Oh, by the way, I don't need this. I don't need this. I don't need this. I don't need this. My commute. If I leave 10 minutes early, would it be easier? If I leave 10 minutes late, would it be easier? If I take music or the Diary of the CEO podcast with me, would it become easier? If you actually attentively, deliberately look at all of the nuisances in your life, how many of them can you limit? Countless. I promise you, you can limit countless nuisances. You can remove that friend that's annoying you by simply texting them and saying, I don't want to be your friend anymore, or simply winding down the conversations, or when they send you something or talk to you about something, you go like, Oh, very interesting. In Instead of engaging in those things, can you limit the amount of junk food you let into your life? Can you limit the amount of restrictions and control that you apply to yourself in your life? And millions of little things Practically, though, how does someone who's listening to this now that has built that life, where they're in the corporate world and they're the managing director of this fund or whatever they are, they're listening to this now, they're on the way to work on the tube or the plane or the train or whatever, and they've built up all of these commitments.

So they're getting the WhatsApps, they're getting the emails, they're getting the pilates instructor checking. They've built that noise into their life. How do they set about unpacking it without destroying their life?

You can do it granular or you can do it at macro levels. So limit, remember. Limit, learn and listen. The first module, the first ability is, what can I limit? Eighty % of that person's life is not needed. Okay? Eighty % of the money, unless you give your money to charity, is a waste of resources because you cannot enjoy two cars at the same time. You cannot enjoy two beds at the same time. You cannot... Simple, really. And The trick is this. You can, at the micro level, tell yourself. When I was in my Chief Business Officer of Google X, I met this wonderful CEO who basically appeared How are you so chill? And I asked him and I said, How are you so chill? And he said, I do only four meetings a day at most. Each is an hour. Okay? Nothing less, nothing more. And I said, How? And he said, I'm a CEO. If I do meetings that are shorter than an hour, they're too operational. Okay? If I do meetings that are longer than an hour, they haven't figured it out yet. Okay? I'm so sorry, Steve, but how much of your business can be run by Oliver?

Okay? Your CEO should run that business. But again, I don't want to limit this to the top business people of the world. How much of your life as a salesman, So my sales team would walk into my review meetings, and they would present 12 opportunities every week. And I would go like, Okay, I'm going to focus on number one and number four, don't talk to me about the other 10. They go like, Why? Why? This is like a billion dollars of business. And I'm like, Yeah, but this is enough. Those are more difficult. Those customers are interested. We can serve them better. If you serve them better, you're going to close the deal. Go do two. And by the way, if there are 12, we should hire more salespeople. But if you focus on two, you'll do 110% of your target. What's better than that? And normally what ends up happening is they continue to focus on all 12. And you know what happens? That portfolio approach, reality hits. You're running a portfolio so that 10 of them will fail and two will happen, you lose the 10. That's the reality. You're spreading yourself so thin that 10 of them are not getting your attention anyway.

They're just bothering you in the back of your mind, and you lose the 10. Instead of to run three 50% buffer.

Okay, devil's advocate again here. I'm thinking about the listener who every entrepreneur that they admire, every person they admire. Lies.

It's lies and you're contributing to it, my friend.

No, but I'm really trying to- How many of those people, we know all of them.

How many of them are happy?

Oh, my God, that's a different question.

How many of them are well?

Here's what I was going to say is when you hear about the people you admire and that first year or two in starting the thing that they went on to do that, maybe even gives them fulfill now, all of those people will say, there was no work-life balance at the start. We had to work really hard, and that's just the way it is. I was working in a call center. I was building my business on the side. I had to work until midnight. I respect that. I couldn't have left the call center. I respect that. That's me. That's why I tell people.

You're not working in the call center anymore.

I'm not. No. But for that first year or two- Fine.

If you want to do a year or two, fine.

Okay.

Okay? Fine. But the lie is it's never ending. I told you openly for every one of us, not just you, there's no ceiling. There's no preview. There's no pre-plan of when I reach this, it's enough. 20 trips is enough. You know what happens when you limit yourself to 20 trips? Your value becomes higher. You make the same amount of revenue. You know what happens when you limit yourself to two deals? You serve the customer better. You know what happens when you limit yourself to five friends? They become real friends. You go out and meet them instead of text them.

So you're saying cancel the third podcast a week we're going to launch?

Are you going to do a third podcast a week? Look at your face. I struggled with that too because I've been trying to I built an Arabic podcast for a while, which I have to say is needed in the region. Really needed, the region of 350 million people. In reality, I'm one of the few that can run an Arabic podcast that's as successful as slowmo. But the cost of that podcast is my health. There will be a moment in my life where one of my projects will be handed over and the Arabic podcast will show up. But I sat with the person that I was working on this with and I said, Look, it's not going to be right if I do it now, 52 more episodes a year beyond my capabilities. Think about one kick-ass Diary of the CEO a week. Does that slash your sponsorship revenue by half?

I wouldn't even know. I wouldn't even know. This is the truth. People might not believe it's the truth, but the sponsorship revenue is inconsequential in the grand scheme of things. I think when we started for the first three years, I said to the team, and the team know this because they all get to see the bank accounts and stuff. I said to them, If we make any money from this, we put it back into the show. Now, we make more money than we can put into the show. So it's like, I see the There's a lot of footage in our Slack channel that we've made this much money from the podcast or whatever else. But obviously the impact of that is... I mean, what does it mean? We can hire more people. We can have a studio in LA and in America at the same time.

We can-buy a big boat or buy a fleet.

I'm never going to buy a boat because I'm so busy. I'm talking about the fishermen. Oh, right. Yeah, exactly. Yeah, okay.

The real question is, if you allowed yourself to measure a different objective, not the number of listeners, but the impact on every listener.

Okay, interesting.

Not the number of guests, but the quality of guests. Not the number of topics, but the topics that you believe in.

And how does that look over the long term? So you're saying you'd get to the same place over the long term?

You will not become Steve Jobs.

When I say get to the same place, my rebuttal in my brain was like, because we built a platform, people like you, when you've got something good to talk about, like your books, you came and we had that incredible conversation episode 101, my favorite conversation of all time. That was a biproduct of us fighting hard to build a platform where you felt or whoever's decision it was, I'm assuming it was someone else.

You're saying that because you're doing two episodes a week, by the way, when I did 101, it was one episode a week. But because you're doing two episodes a week, you're enabling more people to have a channel to speak. There are 62,000 books written last year. You need to step up your game. If you want to serve all books.

No, I don't want to sell all books. I just wanted the best ones.

There you go. People like you. The question really is, again, what's the ceiling? How many good books can you spread a year? When you look at slowmo, I do the opposite of what you A very interesting part of what I do with slowmo is I rarely ever get a celebrity. It's a podcast by the people for the people, if you want. A lot of people will listen and say, I can relate to this. This is part of my story. The game here is that 7.8 million possible guests. Billion, sorry. That's impossible. The question truly is, what do I want to I stand for? There are so many ways I can grow slowmo. Is that what I stand for? Why do I want to grow it? Look at my Instagram and your Instagram. This is a very interesting conversation. My Instagram, I think, is 150,000 people or something. Yours is what? 15 million, gazillion, gazillion, something like that? No. I don't know. That's a very large number. What difference does it make?

Well, you said to me, you said you want to make a million people unstressed. Yeah. A billion people happy or whatever it was.

It's my ambition. But do I have to do that? Or do people listening to this? Are people listening to this going to tell other people about this so that they come and listen to this?

But if this podcast had six listeners, you probably would have chosen it for your book tour.

I would have chosen a thousand of them. No, it's fine. The question really is very straightforward. The question is, you're there already.

Yeah, I understand that. This is why I ask, what's the bullshit I'm telling myself? Because I do realize that there's some bullshit I'm telling myself at a deep level about why I need to work hard. It's clearer to me now more than ever that the cost is significant and the reward is not clear. It's diminishing. Yeah, I don't even know what the reward is. The most rewarding thing I do, you've identified as this. It's the most impactful thing I do. It's the thing people appreciate the most.

It opens so many minds. It's a wonderful part of people's life. It is this.

I ask myself, why don't I just do this? Because there are 40 other companies that I'm involved in as an investor or six or seven that I founded. Before you were sat there today, there was a founder an hour before you arrived of another business that I'm involved in and I'm a co founder of. We were talking about funding in this plan, in this plan, in this plan. I do go like, what insanity is this? I know it's not just me. It's a lot of people out there that have engaged in this voluntary insanity of overstressing their lives, the addiction of stress as you describe it in the book. And a lot of us, as I said earlier, we know it's insanity when we zoom out and think about it on a piece of paper. But there's something so tempting about the addiction.

It's the only script that you know.

Yeah.

I keep telling myself, there was a time, if you really dig deep back in probably 2009, I did a public TikTok somewhere and it was filmed. And they asked me, What is your life's purpose? I said, My life's purpose is to help startups build technology that is as complex as Google outside outside the Western world. So specific, you very interesting thinker. Truth is, I am not that person.

Why did you say that?

Because at the time, I was in a system where I was very good at helping startups, but it wasn't my life's purpose. And as a result, I coached 50 startups a week. When I used to go to California, I used to say, to tell me from the number of startups that needed my time, I used to say, I'm going to be Blue Bottle Cafe on University Avenue between 11:00 and 6:00 PM or 5:00 PM on Sundays, come over, catch me, and I'll try to help you. I would meet 15, 20 of them every single week. Why? It's not my life's purpose at all. I focus my life now on things that are very different. Happiness, well-being. It wasn't me that chose this path, by the way. That purpose was chose me by Ali leaving the world and at a moment where I was ready. What does that mean? It means that I had to leave Google X. I had to leave a career around being an angel investor and being this and being that. Now people text me and say, Mo, I have this new startup and I really need you to invest. I say, I don't invest.

Period. Why? Because investment is not giving someone We need some money. Investment is a call every four hours. Hey, we have this opportunity. Who wants that? And the real question is, and I say it with worry that a lot of people might have already switched off the podcast by now. It's a big lie. The whole endless cycle of growth and progress is a big lie. It's the reason why we're allowing AI into our life without thinking of the dangers of AI. Because it's a big lie. More is better, faster is better, more progress is better. Is it? Is it?