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[00:00:01]

Support for the show comes from Atlassian. Atlassian software like jira, confluence, and loom help power the collaboration needed for teams to accomplish what would otherwise be impossible alone. Because individually we're great, but together we're so much better. That's why millions of teams around the world, including 75% of the Fortune 500, trust Atlassian software for everything from space exploration and green energy to delivering pizzas and podcasts. Whether you're a team of 2200 or 2 million, Atlassian software is built to help keep you connected and moving together as one. Learn how to unleash the potential of your team at atlassian. That's atlassian.com. Atlassian.

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Support for profit comes from anthropic. Incorporating AI into your business can be a delicate balance between speed and intelligence. That's why you might want to consider the Clod three family models from anthropic for your enterprise. AI Haiku is their light and fast model, Opus is their most powerful model, capable of high order thinking, and sonnet is the best combination of both speed and intelligence. Join the thousands of enterprises who use anthropic to navigate this new frontier. Visit anthropic.com Claude C L A U D E today jumpstart your genius with Claude three by anthropic.

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I'm Scott Galloway, and this is no mercy, no malice. Anxiety about the future is key, key to survival. We predict bad things so we can prepare for them. However, it's the things we aren't worried about that get us forewarned. As read by George Hahn.

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For years, we've been making predictions. The objective isn't only to be right more than we're wrong, but to catalyze a productive dialog that might shape better outcomes. If you get most or all your predictions right, you're not predicting, you're stating the obvious. Also, predicting societal ills or worse, can highlight a threat and inspire action to cauterize it. Your neuroses serve a purpose to keep you out of harm's way, because sometimes there's a lion behind those reeds. In some, the best way to predict the future is to make it. But there's a corollary. The best way to prevent the future is to predict it. Last year, after Silicon Valley bank collapsed, we started getting texts and calls from people urging us to write about another threat. The impending meltdown in commercial real estate office buildings in particular, are declining in value at historical rates, thanks to a storm of reduced demand, work from home, and rising interest rates. As a result, billions in debt is based on book values that are grossly out of step with market conditions. The prediction when those loans come due, debtors will default and creditors will be crushed, triggering a crisis ten times worse than the SVB mess.

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That math was right when the prediction was made, but predictions make their own math. The Fed and FDIC were also predicting a crisis, so it now appears we may avert one. This week, the Wall Street Journal reports that, quote, banks believe they are well prepared for commercial real estate fallout. The human brain has extensive circuitry devoted to imagining and worrying about the future. The seat of memory, the hippocampus, extrapolates possible futures from our experience of the past. Our default mode network, the components of the brain most active when we're not focused on a specific task, includes the brain regions concerned with the past and the future. Whenever we aren't asking our brains to do something specific, they default to contemplating the future and worrying about it. An overactive default mode network is associated with anxiety and depression. But a healthy measure of anxiety is one of humanity's most valuable adaptations, comparable to language and the opposable thumb. NYU neuroscientist Joseph Ledoux says, anxiety is the price we pay for the ability to imagine the future. Unquote. Having kids is a lifelong lesson in imagining the future and anxiety. Several years ago, when my family was on a safari, my oldest son contracted salmonella.

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An hour into a game drive, he needed to go to the bathroom urgently. He immediately began jogging away from the jeep in search of privacy. I ran after him. My hippocampus has seen too many TikToks that involve adorable animals seeking mid afternoon refreshment from a late in the savannah, only to be taken for a swim by a large, semi aquatic reptile. What I remember most distinctly is how compelled I was, how visceral and present the fear of predators felt. Nature has bred me to worry because eventually there will be a lion. It's good to be worried. But the problem is modulating. Did I turn the stove off? I no joke worry about this despite not knowing how to actually turn the stove on. A million years of evolution and an overly dramatic media have sensitized us to imaginary plane crashes. The average American is 2200 times more likely to die in a car accident than in a plane crash. And unlikely child abductions. 28% of parents are very worried about a risk that is effectively zero. We are well armored against an array of vanishingly unlikely but cinematically potent threats. NASA recently spent $325 million to nudge an asteroid off course as part of an ongoing effort to protect us from the one in a million chance of a catastrophic asteroid strike on our home planet.

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I wrote about Daniel Kahneman a few weeks ago. His work illuminated many of the cognitive biases that sometimes misdirect our healthy sense of anxiety toward the wrong risks. Since anxiety leads to preparedness, it's usually the things you don't worry about that get you in early 2020. I was worried about a lot of things, from the occupant in the White House to preparing for a talk at south by southwest, I dismissed the first reports of the coronavirus as hysteria. But the world was unprepared, lacking the equipment and training for a pandemic. The exceptions? A few nations with recent experience battling sars, notably Singapore, were more anxious and thus more prepared. Nature programmed us to be anxious. It's key to how we got here. But we shouldn't let our instincts control every choice we make around what to worry about and how to respond. Our anxiety is a powerful tool, weakly tethered to an unreliable targeting system uncorrected by rational thought. We tend to worry too much about cinematic but unlikely risks, asteroids, sentient robots, and not enough about problems that are hard to visualize. Viruses, blackouts. A good rule of thumb is that if Hollywood has made more than one movie about a threat, it's probably not something we need to be scared of.

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Following are some places we believe we may have over or under prepared overprepared in anticipation of the commercial real estate crisis, banks have been padding their loan reserves for months, sacrificing earnings for stability. The banks aren't going into this correction blind, but their anxiety is ring fencing the damage to some of the wealthiest people on the planet. Commercial real estate owners, some upheaval in the market is good. It creates churn and gives new entrants opportunities. We need more churn and disruption as we've had a 15 year long bull market after the largest bailout in history, artificially elevated prices, there's a decent chance if the drawdown was a shock, office owners might claim this was a black swan event that warranted a bailout. However, the public can't ignore the $7 trillion in debt we issued during the last bailout. Underprepared whatever they're worth, those office buildings aren't much use to anyone without electricity. And one of the looming threats to our economy that doesnt get enough attention is the state of our electrical grid. The average transformer is 40 years old. Moreover, our grid was built for a more stable climate and a world run on fossil fuels.

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The massive Texas blackouts in 2021 cost the state $90 billion and killed 240 people. Since then, the state has mainly built additional natural gas backup generators, doubling down on the system. That didn't work in 2021. Nationally, Biden's infrastructure bill included some funding for grid improvements, but likely not enough. Overprepared fortress America is well defended. Against whom, exactly? Our trillion dollar military ensures that no adversary can descend on the homeland. Our globe spanning navy air superiority and premier fighting force, 2.9 million strong, is insurmountable for a rival kinetic force. Experts say 100 nuclear weapons is the most a nation could have any feasible use for. Weve got over 5000 maintained at a cost of $40 billion per year. Underprepared the US hasnt been attacked by another nation since german U boats landed saboteurs in Florida and New York in 1942, and its been nearly a quarter century since the terror attacks of 911. But while we continue to build defenses against foreign invaders, there were 231 incidents of domestic terrorism between 2010 and 2021. Synagogue shooters, cop killers, and election deniers are daily threats. We fight with patchwork programs and the dead weight of denial and appeasement.

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Politicians are held captive by the gun lobby and unwilling to pursue criminals who might vote for them. There are few more discouraging signals about the state of our nation than the emergence of insurrectionists and other agents of chaos as a voting bloc that warrants representation in government. The Department of Homeland Security and the FBI don't properly track white supremacist and antigovernment violence and threats, leaving Congress unable to assess the effectiveness of counterterrorism agencies and to see whether they are making any discernible progress in combating domestic terrorism. Overprepared James Cameron said it would happen in 1997, specifically at 214 am eastern time on August 29. And he's not the last to overestimate the risk of sentient AI chat. GBT is impressive, and there are real economic benefits flowing from llms, but the notion that a technology that only recently mastered creating images of hands is going to start thinking for itself and orchestrate societal collapse is science fiction with an emphasis on fiction. The loudest AI doomsayers created these models. It is techno narcissism. I have created the singular thing that will create or save humanity, and now is the time to convince regulators that I care.

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Really care. Skynet was taken out by a single mom twice. I think we got this. Underprepared AI doesnt have to be sentient to pose a threat. Sentient actors are the threat. The 2024 election is going to be the World cup of online disinformation as AI supercharges these tactics, social media bots sound like real people and can engage one on one in real time with millions. Deepfake audio and video clips show candidates saying hateful or foolish things. India offers a preview. A skilled AI content creator says hundreds of politicians have asked him for fake material. Some even want badly produced fakes of themselves they can release to discredit any bad press, even legitimate press. China used fake AI content to attempt to sway an election in Taiwan and is using the same tactics in the US. Congress is considering legal barriers, but nothing will come of it before the election. The people running the platforms that will deliver these threats to our screens are predictably claiming its too complex and this is governments problem and free speech. All of which is bullshit. However, the liability shield of section 230 will be enough to keep them unaccountable for another cycle.

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Steve Jobs said, having kids is like having your heart run around outside of your body. Life is worry and the most rewarding things in life are consequently sources of real worry. Just as grief is love's receipts, anxiety is a recognition you are not in control and having others in your life you care about is a loss of control. I've been so anxious my whole life about a lack of relevance or economic security. I am over prepared for this. The risk is that we allocate too much energy to shaping the views of people who who will not be with us at the end. And when it comes to the people who will be, we don't worry enough. Yes, it's important you are comfortable. However, it's profound that you have peace with who will be in the room to comfort you. Put another way, are you worried about the right things?

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Life is so rich.