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What's up, YAP fam? I am beyond excited to bring you today's episode with someone who truly knows how to make those neurons fire on all cylinders, Jim Kwik. We first played this episode in October 2022. It was episode 190. Jim has been a huge influence in the world of memory improvement and brain optimization. For over three decades, he's been the go-to expert for celebrity communities, CEOs, and even world leaders who want to sharpen their minds and achieve more. But here's the kicker. Jim wasn't always a brainiac. In fact, he started out as the boy with the broken brain, and that's because he struggled with a traumatic brain injury that left him learning challenged. Fast forward to today, and Jim is a living testament to the power of the human mind to heal, grow, and absolutely crush it in life. In this YAP classic, we talk about techniques that you can use to improve your focus, boost your memory, and learn anything faster. Techniques like B-Swab for remembering names, and I love his purpose multiplied by energy and small, simple steps formula. That's basically the secret sauce for limitless motivation. Whether you're trying to remember names at a networking event or simply want to keep your mind sharp, this episode is packed with actionable tips that will help you get there.

Before we get into it, I wanted to let you know that this is my AI voice. At YAP Media, we've been experimenting with AI to see just how far we can push it. Could you tell I didn't record this in person? Send me a DM on LinkedIn or Instagram, or send me an email to let me know. If you're ready to make your brain your best asset, let's jump right into my interview with Jim Kwik. Talk to us about those early years when you were the boy with a broken brain, and tell us about this boy you were before you started your transformation.

Wow. Okay, let's go back. You mentioned my traumatic brain injury when I was in kindergarten, and I was When I walked to the emergency room and where it really showed up, the effects was in school. I had trouble learning. I couldn't focus. I had a horrible memory. I couldn't process information like everybody else. Teachers would repeat themselves over and over again, and I learned to pretend to understand, but I really didn't understand anything. It took me a few years longer just to learn how to read. Now, there's a lot of anxiety and stress for a kid. You remember sitting in those reading circles, they would pass around a book and you have to read out loud when it came to you. I I would look at the page and the words meant nothing. I thought I had the broken brain. Every single time I did badly on a test or it wasn't picked for sports in school, which was very often, I would always say, Oh, because I have the broken brain. Adults have to be very careful with their external words because they become a child's internal words. That became my self-taught. Even at events, when people see me do these demonstrations, I never do it to impress them.

I really do it to just to express to them what's possible. Because the truth is, every single one of your listeners could do that and a whole lot more. We just weren't taught. If anything, we were taught a lie that somehow our potential, our intelligence is somehow fixed, like maybe our shoe size. We've discovered more about the human brain. Here's the exciting news. We're in the past 10 years and the previous thousand years combined, and we found is we're grossly underestimating our own capabilities. That really is not even the sky's the limit. It's really our minds are the limit. My mission really is to build better, brighter brains, no brain left behind. I know what it's like to struggle, to be distracted, to not feel confident in your own mind. And I really feel that your brain is your number one wealth building asset. And the faster you can learn, the faster you can earn, because today, knowledge is not only power, knowledge is a lot of what your show is about. It's about profit. And I don't just mean financial profit. I mean all the treasures of your life gets better. When you understand how your brain works, you can work your brain.

And when you can learn and focus and remember and apply, you could apply that towards anything. Money, management, martial arts, music, Mandarin, everything in your life gets so much easier. My message to everybody really is that limits are learned and that it's just our school system that really teach us how our brain works. There's no class on focus or memory. And so when we beat ourselves up because we can't concentrate or we can't understand something, it's not, I realized after years of doing this, it's not how smart we are. It's really how are we smart? And we're all smart in different ways. I think the most And that's an important skill for entrepreneurs or aspiring entrepreneurs or people who really want to get to the next level is learning how to learn. And then that's really, really what I focus on.

I really relate to you. And I was so excited to bring you on because I think this is such an important topic. And I think a lot of people have been through a similar struggle. I remember, I wasn't always good at math. They would always put me in the poor math class when I was younger. And then I had this stigma that I was always terrible at math. Then I get to college and I'm great at math. And you just have this transformation once you realize that these are actually just labels and limitations, and you can get over it as an adult. But so many of us spend years believing this lie that adults told us when we were little or like one thing happened, and we go on believing forever that that's just who we are.

The word you use is absolutely... I use it in the book, Limitless, Lie. We believe these lies, and a lie for me stands... Everything's turned into an acronym or some mnemonic to make it easy to recall. But lies, for me, stands for a limited idea, entertained. It's not true that you're not smart enough. It's just a limited idea that we're entertaining. It's not true that you're not smart enough or that you don't have the resources sourcefulness. And so it's really about transcending. I think the nature of personal growth is about transcending. It's about ending the trans, ending this mass hypnosis, maybe through... We got it from our parents or marketing or media that somehow that we're broken, somehow that somehow we could only have only a small amount or be a small amount or share a small amount. And we found that we shouldn't be, I find, especially of recent, that the big mistake people make is they shrink all that's possible to fit their minds when maybe we should explore expanding our minds to fit all that's really possible.

I love that. So let's fast forward to your college years. So your label became your limit from your age of 5 to 18. You were put in this box. You didn't believe you could be better necessarily, or you didn't have the tools. And you were a freshman in college. You still had a difficult time learning like your peers, and you were actually ready to drop out of school. But you ended up meeting a mentor. It was your friend's dad. He gave you a new direction, and it was a very pivotal point in your life. I'd love for you to share that story with us and why that moment in time was so eye-opening for you.

So as you mentioned, I thought getting into school would give me a reset. I thought freshman meant fresh start. I took all these classes, and I wanted to show the world and show myself, really, maybe make people around me proud. I did worse. It was so difficult for me. I didn't have the money to be in school to begin with. I was ready to quit. When I had that thought, I was talking to friends, and a friend said, Hey, that's a big life decision. Why don't you get some perspective? He invites me to visit his home over the weekend where he was going to just get some time off. I agree. When I get to this person's home, it's beautiful. It's on the water, and the father walks me around his property before dinner and asked me a very innocent question. The question is, How's school? I'm just getting choked up even thinking about it right now because that was the worst question you could ask me. I start bawling in front of this stranger because I have so much pressure that I haven't told anybody. I told him my whole story about having my brain injury and not feeling enough and like, School's not for me, and I'm ready to quit.

I don't know how to tell my folks. And he said, Jim, in this question, one question changes everything, right? He said, Why are you in school? What do you want to be? What do you want to do? What do you want to have? What do you want to share? And completely honest, I didn't have any answer because I didn't know why was in school. I just thought, That's what you do, right? When I start thinking about it, I go to answer him and he says, Stop. He reaches out his back pocket, takes out a notepad and just asked me to write down all the things I want. If anything is possible, if you can't fail, what would you do? And I start writing these things down. And I don't know how much time goes by. I lose track of time. And when I'm done, though, I start folding the sheets of paper to put in my pocket, and he rips them out of my hands. And I'm freaking out because he starts reading them. And I've never shared these things, my dreams or my desires, my goals, with anybody. I didn't even realize some of these things I wanted until I went through this exercise.

And I'm freaking out because I'm afraid of being judged, like anybody. You don't want to be judged. You don't want to feel like, Oh, that you're not good enough for all these things. And when he's done, he starts, he looks at me and he says, Jim, you are this close to everything on this list. And if For those of you all watching on video, he's spreading my index fingers about a foot apart. And I was like, No way. I'm not that close. Give me 10 lifetimes. I'm not going to crack that list. And he takes his index fingers and he puts them to the side of my head, meaning what's in between is the key that would unlock those achievements and meaning my brain. And he walks me into his home, then into a room I've never seen before. It is wall to wall, ceiling the floor, covered in books. And At this point, I've never read a book cover to cover. I still have some reading issues, ability issues, and I'm freaking out. It's like being in a room full of snakes for people who are phobic and have an anxiety around something. And what makes it worse is he starts going to the shelves and grabs these snakes, if you will, and starts handing them to me.

And just book after book. And I started looking at the titles, and there are these biographies of some incredible women and men in history and some very early personal growth books. I mean, the classics. Norman Vincent Peel, The Power of Positive Thinking, Thinking, Grow Rich, Napoleon Hill. And he says, Jim, he says, Leaders are readers. I want you to read one book a week. And my honest reaction was, Have you not heard anything I've said to you this entire time. I have learning disabilities. I have challenges. I can't read very well. I have so much schoolwork. And when I said, I have so much schoolwork, he said, Jim, don't let school get in the way of your education. And I didn't realize it was a Mark Twain quote at the time, but I was like, Wow, it's really profound. And I can't promise to read a book a week. And then, very smart man, he reaches into his pocket and he takes out My goals, my bucket list, and he starts reading every single one of My Goals out loud. And something all about hearing your goals and your deepest desires said by a stranger, encanted out into the world, and mess with my mind and my spirit, honestly.

Something fierce. And a lot of things on that list were things I wanted to do for my parents, things that they could never... Even if they could afford to, they wouldn't do for themselves. With that motivation, in those reasons, I promised to read one book a week. Well, fast forward, now I'm back at school and I have all these midterms. I'm sitting at my desk, I have a pile of books I have to read for school and a pile of books I promise to read. I already couldn't get through pile A. So where do I find the time? So I don't eat, I don't sleep, I don't socialize, I don't work out, I don't do anything. I just live in the library, day and night, for weeks and weeks. And one night, I pass out at the library, 2:00 AM, I fall down a flight of stairs. I hit my head again, and I woke up two full days later in the hospital. And at this point, I was hooked up with all these IVs. I was malnourished, dehydrated. I was down to 117 pounds. I was wasted away because I haven't just taken care of myself.

And it was the darkest point in my life. And at that point, when I woke up, something else woke up inside of me also. And I've renewed sense of purpose. And it's interesting because I didn't know what to do. And the nurse came in with a mug of tea and had a picture of Albert Einstein and a genius. But the words, the quote was one you've heard before. It said, The same level of thinking that has created your problem won't solve your problem. And it made me ask a new question, the power of questions again. What's my real problem? My problem is I'm a slow learner. And I was like, How do I think differently about it? Maybe I can learn how to learn faster. So I put my school work aside, and I just start studying the art and science around learning. I want to understand how my brain works so I can work my brain. How does my memory work so I can work my memory better? How does focus work? I started studying ancient methodologies of what did ancient civilizations do before there were printing presses? How did they remember things? And new brain science.

And after a couple of months of studying this, a light switch just flipped on. And I started school understanding things for the very first time in my life. I started to have this renewed focus and interest in learning. I started to be able to read, be able to retain, and do better. My grades shot up. But not only that, but my life got better. I started sharing some of the things I was doing with friends, and I started tutoring. And one of my very first students, I was teaching her how to speed reading. She read 30 books in 30 days. Can you imagine?

It's a lot.

So many people are really good at buying books, and that's a different skillset than reading those books. People buy books, they sit on your shelf, you become shelf help, not self help. And I wanted to know not how she did it, but why. And I found out that her motivation was her mom. Her mom was diagnosed with terminal cancer. Doctors gave her mom maybe two months to live. And the books she was reading were books on health and wellness, books to save her mom's life. And I find out six months later, she calls and she's crying and crying. And when she stops crying, I find out their tears of joy that her mother not only survived, but it's getting better. Doctors don't know how or why. The doctors were calling it a miracle. But her mother attributed the great advice she got from her daughter who lindered from all these books. In that moment, I found my mission in life because I realized in that moment, if knowledge is power, we hear that a lot. Then reading and learning is our superpower. And I realized it's the most important superpower, and it's a power we all have inside of us.

Wow. Thank you so much for sharing that incredible story. So I'm going to take us down a rabbit hole. I wasn't originally planning this, but as you were telling your story, I couldn't help but start thinking about immigrant parents and the pros and the cons of immigrant parents. So I came from immigrant parents. I'm assuming you came from immigrant parents. Am I correct? Yes. And I remember all my friends, I actually had a sick... My dad was a doctor, but even though my dad was a doctor, nobody helped me with homework when I was a kid. I remember it was on my own because my mom didn't speak that great of English. My dad was busy at work providing for the family. So I felt like I was always alone, where I feel like other people, peers that might have had American parents, probably got help with their homework and things like that or better guidance. You had that conversation when you were 18, and nobody ever told you to write your goals down before. Because when you have immigrant parents, they're figuring out how to navigate the world and provide, and they're on this lower rung than everyone else trying to figure it out.

I feel like sometimes you don't get the advice that you need when you're a kid. Talk to us about that. Does that ring any bells for you? Or I'd love to hear your thoughts.

Look, let's go there. My dad came to the United States when he was 13. He lost both his parents. And so didn't speak the language, didn't have any money. Came and lived with his aunt, who I knew as my grandmother. And my mother grew up... They lived in the back of a laundromat that my grandmother worked at. And it's interesting because sometimes we think about resources. And growing up, we didn't have any network or connections or money or education or those things. But I feel like a lot of it comes to the resources we have inside. And I think, again, our most important is the resource of our own mind. It's really truly limitless. My two biggest challenges growing up were learning for a decade and a half. And because of it, my other challenge was public speaking because My superpower growing up was shrinking down. I didn't want to be seen because I never had the answer. Never. If I was ever called on in class, I would never know what the solution was. I never wanted the spotlight and my insecurities, my inadequacies seen by everybody. And so my superpower was being invisible.

And the universe has a sense of humor because what do I do? For a living, all I do is public speak on this thing called learning. And so I really think that our disadvantages can be an advantage that through our struggles lead to strengths, that through challenge leads to change. My parents, they're remarkable. I attribute it in all fairness that anything that's good that's come out of me has come from them, and anything that's fallen short is really on me. I take that responsibility because they're the reason why I learned to do what I say that I'm going to do. Discipline, kindness, working hard. I really do think that if somebody is... They do the things for the right reasons. They're kind, they're willing to learn and make mistakes. And then I feel like there are results will speak for themselves. My challenge is sometimes where we give up our power outside of us. We give up our agency by making an excuse or complaining. And the truth is, we can't be upset by the results we didn't get from the work we didn't do. And then so I feel like it's so important that especially if somebody is on the path, like building wealth or starting a business, in the beginning, it's really hard Because you've never done this before.

There's a learning curve. The results don't show up right away. It tests your persistence, your patience, your commitment also. And you have to feed your dreams. You have to feed your business until your business or your dreams feed you back. And then in the beginning, you're grossly underpaid, if anything. But if you're consistent and you work hard, you're always learning, then I feel like at some point it switches.

Oh, yeah.

And you get overpaid for the things that you do because of all the work that you did before that. And so I feel like Jim Rohn has this quote that, What you do, you're rewarded in public for the work you do in private. And I feel like everybody right now that's struggling, that's putting in the hours and the early mornings or the late nights. I just feel like part of it is just taking care of yourself and believing in yourself. And we hear this all the time. For me, believing in myself is... I saw this bird the other day, and I realized while it's singing its song, it's calm and it's confidence. It's calm and its confidence doesn't come from putting its trust in the tree branch. The bird's calm and confidence comes from putting its trust in its own wings. I feel like that we have to know ourself and have the curiosity to know ourself, but then also trust ourself and then having the courage to be ourself also. It's a different practice.

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Sign up for your $1 per month trial period at Shopify. Com. Shopify. Com/profiting, and that's all lowercase. Go to Shopify. Com/profiting to upgrade your selling today. That's Shopify. Com/profiting. Let's talk about the ability to unlimit ourselves. So I think that's really important, being able to believe in yourself like you were just saying. And so I'd love to understand the importance of motivation related to believing in yourself.

So motivation for me is not something that's abstract. It's something very, very tangible. This actually came from... I have a formula that I use to motivate myself and motivate clients that I get to work with. And it's very simple. In terms of a little master class, I encourage everyone to take notes. It's P times E times S3, three factors for limitless motivation. If you struggle with getting yourself to do what you know you should do, because knowledge by itself is not power. It only gets power when we apply it, when we implement it, right? P times E times S3. And so, well, we could do a thought experiment. Everyone, think about something that you're not motivated to do. Something that you know you should do, but you're not doing it. Maybe it's in meditation or maybe it's working out, maybe it's reading each day, whatever it happens to be. So the P stands for purpose. And I don't mean our life's purpose. We could talk about that. But I mean the reasons. Without reasons, you won't get the result. Even if you want to remember names, which I think is one of the most important skills, networking, business skills, business etiquette skills, because how are you going to show somebody you're in care for their future, their family, their health, their finances, whatever it is you sell them.

If you don't care enough just to remember their name. A lot of people will remember names better if they just had a reason to remember their names. Ask yourself, why do I want to remember the person's name? Maybe it's to show the person respect, maybe it's to practice these things I learned from this podcast. It has to go from your head to your heart to your hands. Meaning if you could have visualization, if you visualize in your head, you have goals in your head, a bucket list, KPIs, whatever in your head, and you're not acting consistently with your head, check in with your hands, check in with the second age, which is our heart. And the heart is a symbol of emotions because we are not logical. Even people don't buy, logically. We know that. People buy emotionally, right? Because we are not logical, we are biological. You think we're not logical or biological. You think about dopamine and oxytocin, serotonin, endorphins. We are this chemical-feeling soup. But we don't do things unless we feel it. And that's really the key to a long-term memory. We tend to remember things that are charged with emotions.

There's a song you could hear that could take you back to when you're a teenager, or a fragrance or food that could take you back to when you're a child. Because information by itself is very forgettable. When information, when it's combined with emotions, become unforgettable. Because that part of your middle brain, your amygdala is processing all these emotions, and it's connected to your hippocampus, which is your memory. And so we remember things that make us feel a certain way. And when it comes to motivation, we have to start with that feeling. So when I say purpose, it's not intellectual purpose. We all know we should do these things, but common sense is not common practice unless we feel it. And so allow yourself to feel the sensations of who's counting on you to play your A game. What are the rewards you're going to be able to enjoy if you're able to follow through? So purpose. Now, let's say it's to do something like reading each day. Leaders or readers, if anyone see me on social media with Elon or Oprah or Bill Gates or whoever, be bonded over books because you read to succeed.

If somebody has decades of experience and they put a book and you can sit down in a few days and read that book, you could download decades into days. That's the biggest advantage there is in the world.

Yep. Best ROI on your time. Yeah.

Absolutely. And so people intellectually know that, but if they're not doing it, part of it is they might not feel the benefits of doing it. After that, though, somebody could have limitless purpose and still not read each day because they need the E. And the P times E, E times S, three, the E stands for energy. Such an important component and element of sustained motivation is sustained energy. And here's the thing, here's the trick when it comes to energy. Energy is not something you have. And people are listening, You're right, Jim, I have no energy. It's something you do. One of the principles that I subscribe to for Accelerated Learning is getting in the habit of taking your your nouns and transferring them into verbs, transforming them into verbs. Meaning we hypnotize ourselves with the language we're using on a regular basis, right? And your brain is this incredible supercomputer, and your self-talk is the program it will run. So if you tell yourself, I'm not good at remembering people's names, you will not remember the name of the next person you meet because you program your supercomputer not to. Same thing with saying, I don't have energy.

Because you don't have energy, you do energy. Just like you don't have focus. You're like, Jim, yes, this is my problem. I have no focus. You don't have focus, you do focus. There's a process for focusing. There's a process for generating energy. You don't have creativity, there's a process for being creative. You don't even have a memory. There's a three three-step process for memorizing something. And the benefit of taking a noun and turning them into a verb is all of a sudden, you turn into a process. It's a strategy now that you could execute on. And so that's really my goal is to take these processes and show people there's a method behind what looks like magic. When I can memorize in front of an audience 50 people's names or 100 people's names that pass around a microphone, 100 random words, 100 random numbers, or a shuffle deck of cards or whatever, there's a time, obviously, I couldn't do that. I was worse off than most people who are listening. But there's no such thing as a good or bad memory. There's a trained memory and untrained memory. Just like there's no such thing as a good or bad brain, there's a trained brain and an untrained brain.

So the second part for motivation is not just having purpose. Yes, you have purpose to read, to succeed, to make more money, to have greater impact. But if you're not doing it, maybe you lack energy. Maybe you ate a big processed meal and you're in a food coma. Maybe you're waiting to read when you're most tired in the day and you haven't slept. And And so you're depleted and you can't get yourself to act because you lack the energy. And so we talk about in our podcast, in the books, 10 different ways you could optimize. What are the best brainfoods? What's the best way to reduce stress? Because stress uses up a whole lot of energy. How do you optimize your sleep? Now, after purpose and energy, let's say you have a limitless purpose, you feel it, and you have lots of energy, and you're still not following through, working out or reading or whatever, making those sales calls, whatever. Then S3, the final part, three S's, small, simple steps. Here's the thing. A lot of times people are not motivated because this thing is too abstract, and a confused mind doesn't do anything. Just like even if you're marketing to somebody, and if you make it too intimidating, they're not going to do anything because you have to break it down into small, simple steps that they could see themselves following through on.

So maybe working out an hour a day is too hard for someone. That's not what they normally do. So maybe it's putting on their running shoes. Maybe it's getting them getting to the gym. That's a small, simple step. Maybe if you can't get a kid to floss their teeth, maybe it's getting them to floss one tooth, or clean their room is too difficult. It's too intimidating. It's like climbing a mountain, but maybe putting one sock in the hamper. So inch by inch, it's a cinch. Yard by yard, it's way too hard. And my thing is, how do you find the small, simple step? I ask myself a simple question, what is the tiniest action? And people could write this down. What is the tiniest action I could take right now that will give me progress towards this goal so tiny that I can't fail? Because you eliminate the friction, so then you can create that positive momentum. So for me, you don't have motivation. You do it. And the process is purpose, energy, and small, simple steps.

I love that because I feel like you're giving people ownership over their brain. A lot of people feel like they're born a genius, right? That you've got to have these smarts and you're with it or you're not. They're living with these labels. So I think everything you're saying is really impactful and also really practical. You're giving us steps that we can take to actually improve our brain. So let's talk about myths, because a lot of people think that we only use 10 % of our brain You say that's not true. I've heard that a thousand times. And I'd love to hear some of the myths that you've heard over the years about learning and our brain.

Yeah, let's name a few of them. The lies or the BS. The BS stands for Belief Systems. So the limited ideas entertain. One of them is exactly what you mentioned, that we use 10 % of our brain. The truth is that we actually use 100 % of our brain. But here's the caveat. Some people use that 100 % differently than other people. It's like we use 100% of our body. Most people use 100% of their bodies throughout the day. But some people are just more physically fit. They have endurance, they have flexibility, they have a level of agility and strength because they've trained those muscles. Well, I think the most important muscle, which is an organ, but metaphorically, it's more like a muscle, is the mind. And it's use it or lose it. But if I put my arm in a sling for a year, it wouldn't grow stronger. It wouldn't even stay the same. What would happen to that muscle? It would just atrophy, it would get weaker. That's a lot of what happens with our mental muscles. We're not utilizing them. And so we actually use 100% of our brain just so we use 100% of our body.

But if somebody needed to climb, go for a hike, and it's a pretty steep incline. Some people are just going to navigate that easier than others. And same thing when people are reading. Some people will navigate through a book with greater speed, efficiency, focus, understanding, retention, enjoyment, because they're just mentally fit. And so, Again, there's no such thing as a good or bad brain. There's a trained brain and an untrained brain. That's the truth. Another myth is that genius is, as you mentioned, genius is born. You're either born with it or you're not born with it. And the truth is that it's not how smart you are, it's how are you smart. There's a story in Limitless, and I don't want to go and get all audible right now, but maybe I could read this anecdote. I talk about how genius is actually built. So the story that I share in here says, The king was watching a great magician perform his act. The crowd was enthralled, and so was the king. At the end, the audience roared with approval, and the king said, What a gift this man has, a God-given talent. But a wise counselor said to the king, My lord, genius is built, not born.

This magician skill is the result of discipline and practice. These talents have been learned and honed over time with determination and discipline. The king was troubled by this message. The counselor's challenge had spoiled his pleasure in the magician's arts. Limited and spiteful man, how dare you criticize a true genius. As I said, you either have it or you don't. And you, most certainly, don't. The king turned to his bodyguard and said, Throw this man into the deepest dungeon. And he added, For the counselor's benefit, so you won't be lonely. You can have two of your kind to keep you company. You shall have two piglets as cellmates. From the very first day of his imprisonment, the wise counselor practiced running up the stairs of his cell to the prison door, carrying in each hand a piglet. As the days turned into weeks and the weeks into months, the piglet steadily grew into sturdy boors, and with every day of practice, the wise counselor increased in power and strength. One day, the king remembered the wise counselor and was curious to see how imprisonment has humbled him. He had the wise counselor summoned. When the prisoner appeared, he was a man of powerful physique, carrying a boar on each arm.

The king exclaimed, What a gift this man has, a God-given talent. The wise counselor replied, My lord, genius is built, not borne. My skills are the result of discipline and practice. These talents have been learned and honed over time with determination and discipline.

I love that story.

It It's one of those ideas that people don't see, as we were talking about earlier, the work that goes on behind the scenes, what you've done to build your business, to build your brand. They don't see that. It's the tip of the iceberg theory. But the idea here is that people aren't born, that they are actually with genius. It'd actually be built. I believe genius leaves clues that when somebody is exceptional, and you've had so many of these guests that are exceptional in certain areas, and you're helping them to deconstruct what they do and making it the methods more clear, conscious for people who are listening and helps them develop their fast track, their shortcuts, if you will. And so I really do believe genius is something that's available to all of us.

Yeah, 100 %. And doing is so important. Like you're saying, the reps, the repetition, the consistency. I feel like that's really the key to everything. I feel like so. I always talk about this on my podcast, get the skills, get the experiences, do the things. And like you said, it's not an overnight success ever. It's years and years. And then people just see the tip of that iceberg, usually. So let's talk about memory. I love this. Memory is so foundational to everything that you say. You actually have said in the past that no learning is happening without memory. So talk to us about how memory plays into everything that you teach.

So I believe two of the most costly words in life are, I forgot. How often do we say these words? Like, I forgot to do it. I forgot to bring it. I I forgot that meeting. I forgot what I was going to say. I forgot that conversation. I forgot that person's name. Every single time we have those thoughts, we could lose time. We could lose trust. We could lose a sale even. And so I believe on the other side, that memory will actually make you money when you could easily remember facts and figures and talking points, product information, client information. And you have it at your mental fingertips because everybody who's listening here, it's not like it was 100 years ago or generations ago. It's not like you're compensated for your brute strength. Today, it's your brain strength. It's not like it was agricultural age where you're paid for your muscle power. Today, it's your mind power. And so memory is foundational. Socrates said learning is remembering. The challenge is, memory wasn't a class back in school. I always thought it should have been the fourth hour reading, writing, arithmetic. But what about retention? What about recall?

What about remembering? And so there's certain things we could do to be to improve our memory. And so a lot of times people come to me and say, Jim, I want to get better at my memory. And I say that's like saying, I want to be better at sports. What area, specifically, what sport, specifically? So let's Go back to remembering names.

Yeah, I love that.

Yeah. So I think there are three keys to remembering names. The first one I mentioned already, and I use the acronym Mom, M-O-M, and it's like the mother of all memory techniques. The M stands for motivation. So just a reminder, when we forget something, we usually aren't connected to the reason why we want to remember it. And here's the thing, we don't remember all names, but nobody listening to this forgets all names either. And remember, I said, genius leaves clues. And you're probably motivated to remember those names that you did remember. Maybe you're attracted to that person. Maybe that person could be good for your business or something.

Hiring manager or something, right?

Exactly. You could ask yourself, you could connect with that again by asking yourself, why? Why do I remember this person's name and come up with just one reason. Because if you came up with one reason, you won't remember. The O in MOM stands for observation. This is so simple, but it's usually the simple stuff that people forget to do. Observation means your attention. A lot of people aren't forgetting a name. They're just not paying attention. You could remember one or two words, a name. But most people, what are they doing? They're thinking about how they're going to reply or what they're going to say in response or waiting for their turn to speak. And so a lot of people, they're not forgetting, they're just not listening. And the art of memory is the art of attention. So I would remind you, imagine, and if you're writing this down, write the word listen. And here's a brain exercise. It's like a wordle. Change the letters around, scramble the letters, and what word does it spell perfectly? Also, if you scramble the letters and listen, it spells another word.

Silent. Silent.

And that's all I would ask people to do. If you want to improve their memory, remembering names, ask yourself why, come up with a couple of reasons, and then just be silent. One of my favorite books by one of my mentors, Dr. Stephen Covey, he wrote, Seven Habits: A Highly Effective People. And one of the habits is, seek first to understand, then to be understood. Seek first to understand, then to be understood. That we don't have to be the most interesting person in the room, but I think to have greater impact, have greater income, certainly have greater influence. Instead of being the most interesting person in the room, try to be the most interested person in the room. That curiosity and seek first to understand. And it starts with the person's name, right? Because how are you going to, again, show you're going to care if you don't care enough just to remember their name. Because people don't care how much you know until they know how much you care. And so that's so important. So just pay attention. And the final M in mom are the methods, the things that we have in our podcast and our book, and we could talk about some of them for remembering name.

Something simple like be suave. So six steps on how to remember names and faces. If you see me do this at a live event or on video, B, suave. Very, very simple. The B, believe. Because if you believe you can or believe you can, either way, you're right. And you want to say you want to limit the negative self-taught because remember I said your brain is like a supercomputer. Your self-taught is the program I run. So if you tell yourself, I'm not good at remembering names, you won't remember the name of the next person you meet. So many people at events come to me and they talk to me about their lies. They say, I'm too old, I'm not smart enough, and I say, Stop. If you fight for your limitations, you get to keep them.

That's so good.

If people truly understood how powerful their mind is, they wouldn't say or think something they didn't want to be true. So you want to be able to keep it encouraging. And so the B and B-suave believe. The E, exercise. And I don't mean physical exercise. Although people who are more physically active, If you're listening to this podcast right now and you're on an elliptical or you're going for a brisk walk, you'll probably learn it better. Because as your body moves, your brain grooves. When you move your body, you create brain-derived neurotropic factors, BD&F, which is like fertilizer for neuroplasticity. Great for learning. But I don't mean exercise, I mean practice, because practice makes progress. Practice makes progress. And so I'm very good at remembering names. But after the first month or two of learning how to do it, I haven't improved a whole lot more. Because once you know how to do something, you know how to tie your shoes, then you just know how to tie your shoes. You know how to type, you know how to drive a car. And after 30 or 60 days, it's a skill. So I just wanted to reaffirm that you don't have a good or bad memory.

There's a trained memory and untrained memory. And so I would say practice. You don't have to go out there and practice remembering 15 people's names, but just start with one. And then one becomes two. And little by little, a little becomes a whole lot.

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Then the second half of B-Swap, BS and Swap Say the name. When somebody introduces themselves, say the name back to them and just literally just repeat it. Just by hearing it again, it will boost your retention. Because you get to hear it from them, you get to hear it from yourself. The U in Swap stands for use it. Now, you want to use it, you don't want to abuse it. Three or four times in the context of the conversation, it will help you retain it. The A in B SUAVE, ask. You could ask all kinds of things about a person's name. Who are you named after? Is that spelled with a Y or an I? Especially for names that are unusual that you haven't heard before, like your own. Where did it come from?

It's Arabic, and it actually means welcome.

Oh, that's beautiful. Then you could ask somebody how they spell it and the origin and where it's from. And all of a sudden, asking about a person's name, they say a name is the sweetest sound of a person's ears. The name will automatically trigger someone's reticular activating system. I know you've done shows on that also and had guests talk about the RAS and RAS. But that's one of the things that are program. It's the sweetest sound. So it gets your attention automatically. And so, calling people by name, asking about their name. So that's the A. And finally, the V and the E in swab, the V is visualize. And here's the thing. So many people are better with faces than they are with names because they could see it. You go to someone and say, I recognize your face, but I forgot your name. You never go to someone and say the opposite. You never go to someone and say, I remember your name, but I forgot your face.

So true.

That would make a lot of sense. But we We tend to remember what we see, and because more of our nervous system, our brain, is dedicated to the real estate towards visual processing. And so there's a proverb that says, What I hear, I forget. What I see, I remember. What I do, I understand. What I hear, I forget. I heard the name, I forgot it. What I see, I remember. I saw your face, I'll always remember your face. And going back to what I do, I understand, through practice, makes progress. So I would say, if you tend to remember what you see, visualize, then try seeing what you want to remember. So if you meet somebody, name Chase, then all of a sudden, you can imagine it for a split second that they might be chasing you, or something like that. Or if someone named Ben, imagine, and maybe they have a great head of hair, and you imagine that their head is somehow associated with Big Ben or something like that. And then all of a sudden, and it sounds childish, but how fast are children in learning? They make these images, and then that's a feeling to it, too.

We already said that information when time's emotion become a long-term memory. And so how can you visualize a person's name to make it more memorable? A person's name is Mary. Imagine them carrying two lambs or getting married to them. And someone's name, Mike. You just imagine them jumping on the table and singing karaoke on a microphone. And again, and these are temporary... It's to overcome what I call the six-second syndrome. Somebody tells you their name, you have six seconds to do something with that. Otherwise, what happens? A As soon as the handshake breaks, it falls right through the floor. So it grabs it. It forces you to focus on the person, and it forces you to focus on the name. And that focus will lead to Remembrance. And so remember what you want to see by seeing what you want to remember. That's the B. And then finally, the E and B-suave is end. When you leave somebody, you use their name saying goodbye using their name. Because if you could walk into a room of strangers, like 20 people, and then leave saying goodbye to every single one of them, by name, who are they all going to remember?

They're all going to remember you, right? And that's a standout skill. In a world where a lot of services are commoditized and you need to be able to stand out and become unforgettable, I think one of the easiest ways to stand out in a room is remembering people.

I 100% agree. This is such a good hack. I feel like everyone should rewind, take some notes down, and give yourself a homework assignment. Start to practice be suave when you're at your next networking event or party or whatever it is, and see if you can remember every single person's name and give it a try. I think it's really cool. And you know what? Based on your work, I found out that we're actually getting worse at stuff like this because of digital dementia and some issues like this. So I'd love to move on to that as we start to close out the interview. So you call these supervillons, and this is all related to our relationship with technology. You have four drivers of the digital age that reduce brain performance, digital deluge, digital distraction, digital deduction and digital dementia. So I'd love to learn a little bit about those areas.

So these are the four horsemen of the mental epochips. And it's one of those things, where let's start with digital deluge. It's one of those things where it's overload, information overload. And how many people listening feel like there's too much information and not a lot of time to go through it all. That we're drowning in information, but we're starving for that practical wisdom, if you will, or the ability to learn how to swim in a world flooded with information and data. So the amount of information is doubling at dizzying speeds. They say that the amount of information when you graduate school, the half-life information is getting shorter and shorter because it could be outdated. And it's insane because it's up deep. I was doing a program at Google, and I heard somebody say there that the chairman said that the amount of information that's been created from the dawn of humanity to the year 2003, just a couple of decades ago, that amount of information, think about the Library of Congress, that amount of information that was created every 48 hours online.

Oh, my God. That's crazy.

Think about all the podcasts and all the social media and all the blogs.

That's insane to think about.

So the amount of information is doubling, but how we learn it and read it and retain it, that hasn't changed a whole lot. But that growing gap creates digital deluge, information anxiety. And that's an actual... They call it information fatigue syndrome, higher blood pressure, compression of leisure time, more sleeplessness. I think we'd all identify. So the goal is you upgrade your learning skills to keep up with that overload. Then you have digital distraction. And how do you maintain your concentration in a world full of rings and pings and dings and app notifications, social media alerts. And I think, and again, I'm pro-technology. It allows us to do this. It allows us to inspire, to empower, to entertain. And there's the other side of the coin or the sword where it's driving us to distraction. With every like, share, comment, CAD video, whatever, we're going to this dopamine flood. And we wonder why we can't concentrate when we're on doing our screen time with work or just having a conversation with somebody and our mind wanders. And part of it is I feel like our brain has been just distracted and overloaded and it's going all different ways.

So that's why we train in limitless chapters on focus and flow. And then besides digital deluge and digital distraction, we have digital deduction. And that's a term I just coined. Basically, I read this study where children, when they're tested, this generation, they're not showing the scores and the same results as previous generations. In fact, it's lower in their ability to deduce and to rationalize, to apply logic. The study suggest it's because of the technology is doing the thinking for us. Remember, even GPS? How would we know to get from here to there? But you'd have to use some visual spatial intelligence. But here we're just on autopilot. And technology with algorithms, it'll teach you not how to think, but teach you what to think based on things. And so that's digital deduction. And I feel like it's so important for school not only to teach us what to learn, but how to learn. Not what to think, but how to think ourselves. And then finally, the last one, as you mentioned, is this one called digital dementia. And that's the equivalent of us physically. If we just took Uber and Lyft just to go five blocks and we didn't walk it, then there's a physical...

It's convenient, but it could be crippling to our body. If we rely on taking an elevator just to go to our apartment on the third floor every day, then we lose an opportunity to exercise our muscles. And just think about something simple, I don't know, phone numbers. How many phone numbers did you use to know growing up?

Yeah, so many. Now I don't even know my best friend's phone number, but I couldn't tell you my best friend's phone number by heart heard cell phone.

And you're communicating with that person every single day. Yeah. And so then that's digital dementia. And I have to say, again, I don't want to memorize 500 phone numbers, but it should be concerned And so, in the morning, we've lost the ability to remember one phone number or a passcode or a pin number or a seed phrase or our hotel room or whatever it happens to be. And so your memory is a muscle. It's use it or lose it, just like the rest of our mind. And again, technology is not good or bad. It's just like fire. Fire is a technology. It could cook your food or it could burn down your home. It's just how it's applied. And I would just say, just like with anything, there's a quote in us that says, Life is the C between B and D. Life is C between B and D. B stands for birth, D stands for death, life C, choice. That our life is a sum total of all the choices we made up to this point. And these difficult times, they can define us. These difficult times can distract us. These difficult times can diminish us, or these difficult times, they actually can develop us.

We ultimately decide every single day. I want to remind people that we always have that ability to decide to just to show up for ourselves. Because I think we're all on this journey to reveal and realize our fullest potential. I really do believe there's a version of every single person who's listening to this. There's a version of yourself that you haven't met yet. There's a version of your brain you haven't met yet. There's a version of your business that you haven't met yet. And the goal is we show up every single day until we're introduced.

Yeah. And like you said, technology is not good or bad. We just need to evolve with that technology and learn how to learn better. And what a great conversation we had today about building a better brain. So, Jim, the way that we close out our show is I give two questions that I ask all my guests at the end of the show. We do something fun at the end of the year with them. So the first one is what is one actionable thing are young in profitors can do today to become more profiting tomorrow?

So I would say one of the most important things you do is to love your brain. And what do I mean by that? Let's say when you reach the age of driving, you were given a car, but this was just the one car that you had for the rest of your life, how well would you take care of that car?

Keep it spotless. I would take it to service. I would do everything right.

And we have this vehicle that we're going through life with, which is our body, and part of our body is our brain. I would ask everybody, the one thing that you could do to be able to do that, have more purpose and profitability is to love your brain. And then just a simple thing you could do is ask yourself, Is this good for my brain or is this bad for my brain? Is watching this good for my brain or about eating this good for my brain or it's bad for my brain? And not that you have to be absolutely perfect, but the goal is progress. And so love your brain because your brain controls everything. It's your number one wealth building asset.

I think that's super smart. A lot of people concentrate on their bodies and they forget about their brain. So I think that's great. All right, what is your secret to profiting in life? And profiting does not have to mean money.

So I think if you want your business to grow, your brand to grow, your book sales to grow, your bank account to grow, then your brain has to grow. And I say this because I I always wear a brain on my shirt. I'm always seeing on social media, pointing to my brain. I think what you see, you take care of. You see your car, you take care of it. You see your hair, you take care of it. Your clothes, you take care of. But we don't see the thing that controls everything, which is the human brain. I would say that you want to be able to... Just like with technology, we hear about you upgrade your apps, you upgrade your phone, you upgrade your software, your computers. But when's the last time we upgraded the most important technology that has created all that other technology, which is the human mind. And so I would say the fastest way to grow, to get that area is you reach, and then you rest, and then you repeat. You stretch, you stabilize. You're climbing a mountain. You climb in a mountain, you stretch yourself, then you stabilize, and then you stretch some more, and then you stabilize.

And so I think that would be it, that you learn to earn to return. You learn because the more you learn, the more you earn. And the more you earn, the more you have the ability to return. And I think that return is really important because that sense of contribution, you train your nervous system, your your brain, that there's more than enough. We gave away 100% of the proceeds to to limitless, to charity, to build schools, everywhere from Ghana to Guatemala, for teachers, to school buildings, to health care, clean water for the children, and also Alzheimer's research for women, because women are twice as likely to experience Alzheimer's than men. I lost my grandmother to Alzheimer's, so we do it in her memory. But I would say one of the best things you could do, chronic stress shrinks your brain. And one of the best ways to get out of stress is to contribute, is focus on somebody else. And so how can you invest some of your time, your talent, your treasure, to making a difference? Because it's nice to make a dollar, and I think it's better to make a difference. And so when you could do both, I think it's remarkable.

Be, do, have, and then share.

What a great way to end the interview. That was so powerful, Jim.

Amazing. Be limitless, everybody.