Conversion rate is a stupid metric. It tells you nothing about the health of the business, how much money you're driving to the bottom line, and whether you're actually going to survive. Revenue is vanity. Profit is sanity.

Welcome back to another episode of Chew on CRO. Today, we have a special series brought to you by Intelligems. We have Drew, odds of success. Okay, you can't know in advance. That's why we test it. But the more tests you run, The more you learn about what didn't work, what segments respond to, what is powerful. The best testing programs are pulling learnings out from previous losers to boost the odds of success of next test. That's why, again, I'm extremely biased on this, but you're basically missing out on an opportunity to learn. And if you're a growth-oriented business, you're currently serving the first 1% or 5% of your future customers. So you should be learning from these reach your next 10X of customers.I think my mentality is also like, ad costs are going to rise no matter what. Yes. It doesn't matter if you're running a test or not.Death, taxes, rising CAC. Exactly.Literally perfect. So it's like, if you're not testing anything, you're really losing.Yeah, you're sitting still.So for those listening and viewing, I know we talked about a bunch of different tests that we could be doing and how to really think about your next A/B test. But what is one thing you want viewers to take back and implement into their business today?I think it's that lay out your goals for the next six months, economically for the business, and then think of things you can do to test it. And I bet you are going to get some good ideas of that, some of which are not going to cry at work. Maybe it's a price change, maybe it's a headline change. We have a ton of resources for partners or agencies or how to use intelligence so that people can run those. And a bonus second one, they should probably lay out that math on contribution margin for your best selling ads and see where your break-even point is and adjust things there. I love that.It's on. Chew on that.If you want more from us, follow us on Twitter, follow us on Instagram, follow us on TikTok, and check out the website, Chewonthis. Io.

odds of success. Okay, you can't know in advance. That's why we test it. But the more tests you run, The more you learn about what didn't work, what segments respond to, what is powerful. The best testing programs are pulling learnings out from previous losers to boost the odds of success of next test. That's why, again, I'm extremely biased on this, but you're basically missing out on an opportunity to learn. And if you're a growth-oriented business, you're currently serving the first 1% or 5% of your future customers. So you should be learning from these reach your next 10X of customers.

I think my mentality is also like, ad costs are going to rise no matter what. Yes. It doesn't matter if you're running a test or not.

Death, taxes, rising CAC. Exactly.

Literally perfect. So it's like, if you're not testing anything, you're really losing.

Yeah, you're sitting still.

So for those listening and viewing, I know we talked about a bunch of different tests that we could be doing and how to really think about your next A/B test. But what is one thing you want viewers to take back and implement into their business today?

I think it's that lay out your goals for the next six months, economically for the business, and then think of things you can do to test it. And I bet you are going to get some good ideas of that, some of which are not going to cry at work. Maybe it's a price change, maybe it's a headline change. We have a ton of resources for partners or agencies or how to use intelligence so that people can run those. And a bonus second one, they should probably lay out that math on contribution margin for your best selling ads and see where your break-even point is and adjust things there. I love that.

It's on. Chew on that.

If you want more from us, follow us on Twitter, follow us on Instagram, follow us on TikTok, and check out the website, Chewonthis. Io.